EFFECT OF PROMOTIONAL MIX ON CONSUMER BUYING DECISION IN THE BEVERAGE INDUSTRY (A CASE STUDY OF NESTLE NIGERIA FOOD NIGERIA PLC IKEJA LAGOS STATE)

 

ABSTRACT

Promotional mix activities is one of the most useful techniques used in improving the decision of consumer buying partner towards company producer. The foregoing observation is predicted upon the fact that some people perceive promotional activities as misleading thereby little no important is attached to the exercise. This research study seeks to establish both theoretical and empirically the effect of promotional mix on consumer buying decision. The study also identifies some ingredients that must be present in improving the consumer buying decision. For organization that really wants to survive the market pressure, promotional mix activities or programmes must be utilized fully.        


CHAPTER ONE

1.0       INTRODUCTION

Promotion mix can be defined as the combination of advertising personal selling, sales promotion and publicity without the exception of packaging, which are used in order to achieve the goals and objectives of the organization in marketing programme.

The plan of product pricing and distribution are not enough strategy to adopt by markets in achieving their aims because are only perform within the organization or the organization and its marketing partners without the knowledge of potential customers.

In other hand, promotional activities which are advertising, personal selling, sales promotion and publicity can be used by organization to communicate with potential customer directly or indirectly in order to stimulate their demand.

Therefore, before an organization can reach it target market, marketers must coordinate the element in the promotional mix which is product, price promotion and place.

The money available to the company, types of consumer and location of prospective buyers in other to know which one of the mix will be economical to use.

Also, the use of promotion mix can be advantages us in time of shortage because advertising as one of the mix stress product conversation and its efficient uses.

Therefore, without effective promotional mix programme marketers may not satisfy the wants of their potential customers and this can reduce the profit of the organization or lead to total closure of the company.

1.1       BACKGROUND OF THE STUDY

Background of Nestle Food Nigeria Plc Ikeja, Lagos State Nestle Food Nigeria Plc (makers of Milo, Magi, Cerelac, Choco Milo, Nescafe, Nescad, Nutrend and Golden Morn) is associated with the Nestle group renewed world-wide for its top quality product.

Nestle foods Nigeria stated simple treading operation in Nigeria in 1961 and has marketing company, it is a publicity Gated company listed on the Nigeria stock exchange since 1978 with many Nigeria share holders participating in 60 percent of the company’s equity 40 percent of company equity is owned Nestle A of Switzerland.

  1. F N’s objectives is to satisfy the requirement of consumers with high quality food product, mainly by processing perishable raw materials into products with long shelf life adopted to the test and food habit of the consumer. The company, derive immense value and goodwill from the international trademark of Nestle which it uses on it products. There trade makes are household names which promote the popularity and acceptability of the products by the consumers and have contributed to the growth and success of the company.
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INVENTORY AND MATERIAL CONTROL TECHNIQUES IN ENHANCING PROFITABILITY IN AN ORGANIZATION (A CASE STUDY OF WEST AFRICAN PORTLAND CEMENT COMPANY PLC)

 ABSTRACT

 Inventory and material control techniques enhancing profitability in an organization is essential net to manufacturing firms but also marketing and service firms. The firms apply different firms of inventory control techniques to ensure that the required materials are available in the firm to forestall production or sales stoppages. Despite this immeasurable role of inventory control in the performance and survival of firms. Inventory control has been associated with certain costs which is not controlled increases the losses of the firm. There is the need to ensure that firms. There is the need to ensure that firms understand the importance of effective inventory management and implications of inappropriate inventory control techniques in oil producing firms. using WEST AFRICAN PORTLAND CEMENT COMPANY PLC as a case study.

CHAPTER ONE

1.0       INTRODUCTION

Management disciplines in manufacturing concerns are becoming increasing dynamic with the passage of time. Many routine planning and central activities formerly performed by clerks have now developed into sophisticated functions, with far reaching effects on corporate objectives and profit potentials of the industry.

Inventory control as a vital element of material management is one of such functions in which the manufacturing concerns have now realized that inventory cost elements must be well planned co-ordinated and consist of total inventory cost must be optimized. Hence, there is need of well and effective control of inventory system.

Having the above in mind, Fred Hanssmn defined inventory as “An idle resources of any kind provided that such resources has economics value”.

On the other hand control can defined as:

“A performance for measuring actual performance against set down objective. Neglecting control of inventory may lead to high carrying cost, high rate of obsolesce and excess of tied up capital and even shortage can lead to an interruption in production, idleness of machines and personal disruption of work schedule and loss of sales which will eventually lead to low profit and as well as business to it grant.

The introduction of data processing computer machine on inventory control system has also extended to West African Portland Cement Company Plc Shagamu works. This has greatly lessened the burden of large information processing by manual devices.

Hence, if the inventory control system is properly designed, its good implementation will be carried out by the computer in time, coil, paper work and more accuracy and large information output. It is therefore the aim of this research to synthesis the various inventory control system. Examples in prospects and problems of each, analysis how official inventory control system contribute to the profit of the business organization, especially the organization in question, West African Portland Cement Company Plc Shagamu works.

In a nutshell inventory can be defined on the words of Lewis as “the scientific art of controlling the amount of stock held in various farms within a business to met economically the internal and external demand placed upon a particular business.

In recent years, inventory management has been given specialized departmental status along with clearly defined responsibilities and authorities.

Also, the high sophisticated business environment has made more successful inventory control practitioner who are completely different from what they used to be……..

THE EFFECT OF PRODUCT QUALITY IMPROVEMENT ON CUSTOMER SATISFACTION (A CASE STUDY OF ELEPHANT FLOUR MILLS, OGBOMOSO)

ABSTRACT

Planning of course is extremely important in successful running an organization. For development of an organization, planning must be seriously utilized. This work was carried out in Elephant Flour Mills Ogbomoso. The researcher find out how planning is carried out in this company and the problems faced y them. In order to find out these problems, various textbooks were consulted journals. Newspapers were used as means of secondary data. Questionnaires were also administered. They were multiple choice questionnaires. Findings were made and conclusions were drawn from the findings. It was known that though effective use of strategies planning, it will contribute to the growth of an organization. In view of these findings and conclusion, the researcher made some recommendations, that for strategic planning to vied its concomitant positive results the strategies decision makers should not fail to utilize the information at their disposal effectively.

THE IMPACT OF SOCIAL RESPONSIBILITY ON THE GOAL ATTAINMENT OF A BUSINESS ORGANIZATION (A CASE STUDY OF NIGERIA BREWERIES PLC, IBADAN, OYO STATE)

ABSTRACT

The purpose of this project is to know the impact of social responsibility on the goal attainment of a business organization with a special reference to Nigeria Breweries Plc, Ibadan, Oyo State. The question of social responsibility in an organization to make maximum effect toward the achievement of the company objectivity has always occupies the mind of managers. This study therefore focuses attention on the impact of social responsibility especially in the Nigeria Breweries Plc, Ibadan, Oyo State. However, the reason for low performance in the company was identified which has to do with nature of the job has performed by the worker’s communication and control rewards system working environment and employee advancement. Finally, appreciate social responsibility that will enhance increase in performance and provide guideline for further policy formulations in the company was recommended with the findings and recommendations of this research work. It therefore hoped that the management of any industry or establishment will adequately responsible for their workers for increased productivity, which in return will lead to the realization of the company’s objectives.

THE EFFECT OF DISTRIBUTION CHANNELS ON SALE VOLUME OF A MANUFACTURING INDUSTRY (A CASE STUDY OF NESTLE NIGERIA FOOD NIGERIA PLC)

 ABSTRACT

The research project centered on the effect of distribution channel on sale volume of manufacturing industry. The company to be sited as a case study is Nestle Food Nigeria Plc Lagos. The project contains the statement of the study, scope and limitation of the research study, literature review and theoretical orientation. The research methodology used is questionnaire and personal interview. During the course of this findings it was also discovered that a good distribution channel system have impact on sales of beverages products and that the distribution channel is very effective which enable the product of the company to be available everywhere. This research work will also encourage the company to be diligent in chosen appropriate channels and ensure that beverage get to the final consumer within a short period at moderate cost.  

THE IMPACT OF MANPOWER PLANNING ON ORGANIZATION PRODUCTIVITY (A CASE STUDY OF UNILEVER NIG. PLC, LAGOS)

ABSTRACT

The purpose of this study is to ascertain the efficiency of human resources planning with respect to organizational productivity, competition, profitability and the basis for manpower planning in the manufacturing industry. Unilever Nigeria Plc in Oregun Lagos, a leading manufacturing company is chosen as a case study, the research work is deemed important as it will help to throw more light as for how management can satisfy its workers, consumers and the organization with the use of manpower planning. In order to ensure logical presentation, this project course is organized as analyzed below. Chapter one contains the introduction, the statement of problem, objectives of the study, significance of the study, scope of the study, research hypothesis, historical background, organizational chart, limitation of study and definition of terms. Chapter two contains the literature review of relevant works of authors and it started by the introduction to the subject at length and continues by examining the impact of manpower planning on organizational productivity. Chapter three contains research methodology and gives a description of the research method, data collection method, the procedure in gathering the data and finally, the research instrument and the questionnaire administered in gathering the data. Chapter four contains the presentation and evaluation of findings, mentions and identifications of the variable used in the questionnaire and discuses the results based on the responses to the questionnaire. Chapter five contains the summary, conclusion and recommendation. It gives a summary of finding the study. It draws out some conclusions based on the findings and finally gives recommendations based on the findings.  

THE IMPACT OF STRATEGIC PLANNING ON STAFF DEVELOPMENT IN AN ORGANIZATION (A CASE STUDY OF WATER CORPORATION EDE, OSUN STATE)

 ABSTRACT

Comment with a job work done, it has been describe as job satisfaction. An employee would be contented with his job if he satisfied the desire for a feeling or what job satisfaction would however be viewed as a function or specific desire of the employee. In question. The research, as a result of the paragraph above, wants to measure the impact of employee remuneration (wages, salaries, benefits and incentives) on employee’s job satisfaction. Employee attitudes to work under the difficult organization provision and circumstances (intrinsically) shall also be viewed. A total of 30 respondents were interviewed. The data ware analyzed using percentage and the hypothesis tested using chi-square method. It is found that monetary incentives are inevitably imperative if job satisfaction be enhanced within the employees. Based on the findings in this research work, it is recommend that the management of Guinness Nig. Plc and similar organization should crate the most reasonable working, atmosphere commentary, materially and otherwise and where to police that would enhance and promote employees job satisfaction.

EFFECT OF MOTIVATION ON SALES FORCE PERFORMANCE IN AN ORGANIZATION OF NIGERIA BOTTLING (A CASE STUDY OF N.B.C IBADAN OYO STATE)

ABSTRACT

The effect of the sale force cannot be overemphasized in any organization his is because without sales production will stop and there will be no profit will. The sale force provide opportunity of getting buyers for the product or service of an organization and provide relevant information as regards the market for the product of such organization for future planning and control. At this period of time when competition between product and service have become intense, sale force should be highly motivated so as to get best service from them and make a large volume of sale and profit as well, because in any profitable project work will examine the approach and model put forward by scantiest to explain the effect of motivation on sale force in an organization.  

THE EFFECT OF MANPOWER PLANNING ON ORGANIZATIONAL PROFITABILITY (A CASE STUDY OF CAPSFEED INDUSTRY LIMITED OSOGBO)

ABSTRACT

This project work was to carried out to evaluate the effects of manpower planning on organizational profitability, a case study of cap feed industry limited Osogbo Osun State. The study is made up of five. Chapter on concentrate on introductory part, which lighted on the objective of the study, Scope of the study, Background of the study, limitation of the study and it also emphasis on the historical background of the case study and organization structure of the case study. Chapter two contained the literature review of the various authors that are more relevant to the topic of the study. We also talked on introduction of the manpower planning. Chapter three of the project is critical analysis of the research methodology with data collection and analysis. We also emphasis on the research design and population size, the sample size and statically technique used to collect data from Capsfeed industry limited Osogbo. Chapter five which rounded off the project gave summary, recommendation and conclusion of research. It is hope that this study will be able to know the important of manpower planning on organizational profitability.

 

THE EFFECT OF DISTRIBUTION CHANNELS ON SALE VOLUME OF A MANUFACTURING INDUSTRY (A CASE STUDY OF NESTLE NIGERIA FOOD NIGERIA PLC)

 ABSTRACT

The research project centered on the effect of distribution channel on sale volume of manufacturing industry. The company to be sited as a case study is Nestle Food Nigeria Plc Lagos. The project contains the statement of the study, scope and limitation of the research study, literature review and theoretical orientation. The research methodology used is questionnaire and personal interview. During the course of this findings it was also discovered that a good distribution channel system have impact on sales of beverages products and that the distribution channel is very effective which enable the product of the company to be available everywhere. This research work will also encourage the company to be diligent in chosen appropriate channels and ensure that beverage get to the final consumer within a short period at moderate cost.