PERCEPTION OF SECRETARIAL PROFESSION IN THE ERA OF INFORMATION AND COMMUNICATION TECHNOLOGY (A CASE STUDY OF OSUN STATE POLYTECHNIC, IREE)

ABSTRACT

 This study examined HND student’s Perception of Secretarial Profession in the Era of Information and Communication Technology. (ICT). (A case study of the Department of Office Technology and Management, Osun state Polytechnic, Iree). This was to find out the relevant of the Information and Communication Technology in the Secretarial Profession. The frame work for data collection for this research work was based on four questions. These are: To what extent is the relevance of Information and Communication Technology to today’s office manager duties? To what extent can Information and Communication Technology stand or replace the position of shorthand in secretarial profession?, To what extent does the shorthand skill acquired by office Technology Management students relevant in the era of Information and Communication Technology?, To what extent is Shorthand skill relevant to the future of Secretarial Profession?. A total number of thirty-one (31) HND students of Office Technology and Management in Osun state polytechnic, Iree were studied and respond to questionnaire given. Relevant literature’s were reviewed and sited, different authors relating to the topic were also discussed. A well structured questionnaire was constructed and administered on the topic. Data collected were analyzed by using simple mean. Based on the findings, it was concluded that Information and Communication Technology (ICT) is relevant to today’s office managers duties, that Information and Communication Technology can stand or replace position of shorthand in secretarial profession, that the shorthand skill acquired by Office Technology and Managent students does not relevant in the era of Information and Communication Technology, but should not be neglected, that the future of Shorthand skill will still relevant to Secretarial Profession . The researcher hereby recommend that: The business curriculum should be reviewed from time to time, Institution of higher learning should fully equip Office Technology and Management department with modern Information and Communication Technology gadgets, Office Technology student should attend workshops, conferences and seminar relevant to Information and Communication Technology, Government must provide fund for the modern Information and Communication Technology equipment, Shorthand should not be taking away, but can be reduce in unit course.

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THE ROLE OF TELEVISION IN THE RESOLUTION OF RELIGIOUS CRISIS IN NIGERIA [A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY (NTA), IBADAN]

ABSTRACT

This study focuses the role of television in the resolution of religious crisis in Nigeria, a case study of Nigerian Television Authority (NTA), Ibadan. Survey method and questionnaire were used to gather the data. One Hundred and Thirty (130) questionnaires were distributed to the respondents and One Hundred and Twenty (120) copies duly completed were returned. The returned copies were administered by the respondents. Findings in this study show that television has a lot of roles to play anytime that any event occurs in educating and informing people as well as promote peace in the country. Any state in the world is predicated on the association of widely differing individuals. Also, religious fanaticism all over the world constitutes threat to the information of any nation because they are agent of destruction and disharmony among the people. Experiences have shown that nations hit by religious insurrection like Nigeria have smut difficult tune and instability.

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE: A CASE OF MUKWANO INDUSTRY

ABSTRACT

The study aimed at assessing the effect of advertising on the performance of an organization, case study being Mukwano industry in Kampala. The study was mainly looking at advertising and performance of Mukwano industry and if this was effective to the organization The researcher used a cross sectional research design with both qualitative and quantitative methods with a population study of 150people out of which a sample size of 40 employees was chosen .Stratified sampling design was used to divide the employees into strata which were departments under which the employees worked ,and they included marketing ,operational, production and supply departments .Using simple random sampling respondents were chosen from the different departments selected and questionnaires distributed to the selected respondents from the four departments in the industry. Both the primary and secondary data was used during collection of data. Data was collected by use of questioners and observation method s and analyzed in form of tables. Findings revealed that Mukwano advertises most of its products and it uses different forms of advertising and media, but the level of Mukwano’s sales was declining despite of their frequent advertisements. There was a strong relationship of(r= 0.9 0) between advertising and sales performance. The industry should use most of the local languages commonly used in Uganda to win customers from all tribes, use of e marketing to be adopted by the industry to reach most of the people who can access the internet than listen to radios and televisions and also the use celebrities in advertising their products, and finally the researcher recommends the use of other forms of advertising for example sponsoring events and also the use of mobile phones to advertise.

THE EFFECT OF TELEVISION ADVERTISEMENT ON CHILDREN (A CASE STUDY OF PRIMARY PUPILS IN AUNTY BETTY LAGOS STATE)

 ABSTRACT

This project is based on The Impact Of Advertising On The Success of Broadcast Media; A case study of OSBC, osogbo. Survey method was used to gather the necessary data for this research study. One hundred (100) questionnaires were distributed out to the respondents and eighty (80) completed copies were returned. The returned copies were administered on the respondents .Also, presentation and analysis of table is done. Finding in this study shows that, advertising is a major source of revenue to broadcast media and the broadcast media organization cannot survive without advertising .Advertising has a great significance in broadcast media.

THE USES OF PRINT AND ELECTRONIC MEDIA AS TOOLS OF PUBLIC RELATIONS (A case study of Osun State Polytechnic, Iree)

ABSTRACT

The project focuses it attention on the uses of print and electronic media as tools of public relations with a particular reference to Osun State Polytechnic, Iree.. The major instrument used was questionnaire that was deigned to elicit from certain responses for the target sample population in the case study, the questionnaire was administered personally to ensure that the questionnaire as properly completed and return on time. Five research questions were tested which show that both the print and the electronic media are reliable tools in the hand of pubic relations officers. It has afforded the practitioners in the industry the opportunity to give better service to the public and established mutual understanding between the organization and its publics. To this end, the researcher has no option than to recommend to the practitioners to upgrade their professional skills by adopting the New Technologies in their day-to-day activities to become global public relations practitioners.

THE USE OF ELECTRONIC MEDIA AS TOOLS FOR PUBLIC RELATIONS PRACTITIONERS (A CASE STUDY OF OSUN STATE BROADCASTING CORPORATION, (OSBC)

ABSTRACT

 The concern of this project is the Use of Electronic Media as Tools for Public Relations Practitioners. There is something the researcher critically examined to acquire good result. However, impartial work was done to consider electronic media as the main crucial and prominent tools to Public Relations Practitioners, making use of Osun State Broadcasting Corporation as a case study. The research ventured to the level of explaining, correcting, amending and making electronic media pertinent in the organization. Also, the research made the target audience to know the importance of electronic media to the Public Relations personnel in reaching their widest audience and the extent which the Public Relations personnel been able to use electronic media to acquire goodwill. For the purpose of analysis, we make use of table and percentage to test the validity and reliability of the result.

THE IMPACT OF COMPUTER APPLICATION IN BROADCASTING MEDIA (A CASE STUDY OF BROADCASTING CORPORATION OF OYO STATE )

ABSTRACT

 This research work examines the impact of computer application in broadcasting corporation of Oyo State. The objective of this study were to identify how computer can contribute to clearness of audio and visual received by audience at home and also to know the benefit derived by the corporation and its audience from application of computer in the television studio. The research design used in carrying out this research work is survey method and non-profitability sampling techniques were used in choosing the specific respondents while simple percentage method was used to analyze the data collected. It was concluded in the research work that computer does contribute to clarity of signal and also assist broadcasting in terms of easy collections of information and dissemination of information. Therefore, recommendation was made that computer should be applied in television studio to ensure clarity of signal and to ensure effective broadcasting.