THE IMPACT OF STAFF DEVELOPMENT PROGRAMME ON THE PERFORMANCE OF EMPLOYEE IN AN ORGANIZATION (A CASE STUDY OF LONGMAN NIGERIA PLC, LAGOS)

ABSTRACT

 It has been a great task for an organization to be experiencing problem in staff development because it has influenced on the performance of employee towards producing of such organization. In order to curb the ugly situation, the solution is workers job security, on the job training, good working conditions, job design and prompt payment of salaries and wages. This research work is son the impact of staff development programme on the performance of employee in an organization with a specific reference to Longman Nigeria plc, Lagos. The aim of this study is to improve the quality of Job performance and to prepare employees for greater organizational responsibilities. And organization will find it difficult to achieve its organizational goals, if it fails to recognize the staff programme. In this research work, the use of questionnaire and direct observations are employed in gathering the needed information from the workers. The data are presented in different tables using percentages where analyzed and the hypothesis tested and recommendation are given. It is therefore optimistic that the reader of this work be able to know the impact of staff development progranmme on organizational productivity.

CHAPTER ONE

 

1.0       INTRODUCTION

1.1       BACKGROUND OF THE STUDY

According to popular sayings that “Man only gives out what he has” this means that staff/workers can only be useful to the organization only. If they have been exposed to necessary developmental skill acquisition. Staff Development programme for staff at every level without reference to the tablets and levels in business organization. These staff development programmes have been meticulously made to fit demanding business wants to successfully develop staff talents, information and understanding. All these work towards improving business/staff performances.

From further education certificates, all of the way through to degree and postgraduate programms, there are numerous educational elements that will develop staff talents and deliver real business solutions, such solutions are efficient in upgrading and updating the talents and skills of the workforce. Besides, business are very convenient, this is as a result of may options that will give business opportunity to pick programmes that their staff can be concerned with, while not spending time away from work.

The best more developmental programme 13 selecting the best staff development programme, a sensible choice that 13 followed by successful completion of projects will be based totally on actual office issues, this indicates that workers will be able to sharpen their talents and also add value to business organization while they are still in training.

Business typically invest in staff to improve overall performance or develop management depth. Staff development appears in three (3) discussions it could be about technical or job related skill such as how to conduct an effective sales call or deal with customers complaints, it could also the about front line management such as business skills or thirdly staff development could be around behaviour modeling.

The absence of staff development is put forward as one of the reasons for poor employees/workers productivity or performance in business establishment, yet while this diagnosis may be correct, the prescription is often wrong, rather than organizing work-based educational developmental programme, employees are sent on generalized courses in management or leadership, too often, wrong people are being trained in the wrong way fro the wrong job with obvious consequences.

Constantly evolving technology, faster rates of product development and the need for employees to work across several discipline should make business institution more aware than ever of the need to get staff development programme correct. This means developing the right staff with the right training.

There is a dive need for more leadership and management skills in business, this is because, growth, productivity and profitability do not come from the shop floor, but from the skills employees must posses in-order to drive the business with confidence, business are too concerned with day to day business demand to worry about matters such as helping staff acquire new professional skills, they also find it difficult to afford such investment, whose benefits might not be realized for several years.

In Nigeria today companies are characterized with low productivity which is of direct affect from inability of employee to performance as expected, employee performance is low, therefore something’s needs to be done to increase the performance of employee this is why this work will study the affect of staff development programme on the performance of employee in on organization using Longman Nigeria Plc, Ikeja L:agos States, Nigeria.

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THE EFFECT OF MARKET SEGMENTATION ON SALES VOLUME IN MANUFACTURING INDUSTRIES (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)

ABSTRACT

This project principally focuses on the effect of market segmentation on sales volume of a manufacturing industry with reference to Unilever Nigeria Plc Lagos. It helps an organization or government to segment their market into smaller division so as to service the consumer effectively, because the customers are too many with different characteristics of buying behavior or requirements. Market can be segmented on geographic, demographic, psychographic and other bahavioristic variables. To be ultimately useful, the method should be measurable, accessible and substantial. The sources of data used fir this research work is primary and secondary data. Primary data focuses on the collection of information gathered from selected staff using structured and unstructured questionnaire while secondary data source includes consultation of textbooks, internet magazines, dictionaries and various books relating to market segmentation.

 

CHAPTER ONE

BACKGROUND OF THE STUDY

 

1.1       INTRODUCTION

The effect of market segmentation on the sale volume manufacturing industry is concerned with theory and practice of dividing a market into definable groups, usually to improve marketing performance, frequently different segments of a market have individual behavioural patterns and require a different approaches for success to be achieved. And the firm because this has implication on the firm profit, which is the firm principal objective of running a firm.

Actually before anything could be said on market segmentation, the term market segmentation need to be defined.

Kolter and Arm-Strong (1996) define market segmentation as a process of dividing a market into distinct group of buyers on the basis of needs characteristics or behaviour who might require separate product or marketing mix.

This is so, because market consist of many types of customers, products, needs and the market has to determine which segments offer the best opportunity for achieving company objectives.

Leader (1995) define market segmentation the process of dividing a market into the homogeneous segment that collectively constitute the market that to being segmented. This is due to the fact that consumers may buy different goods according to their sex, ages, group, income, occupation or even geographic location. It should therefore be evident that marketing organization must attempt to develop or adopt product to satisfy specific must attempt to develop or adapt product to satisfy specific group of consumers.

Modern defines market segmentation vital issue in the study of marketing which has to within the analysis of a particular total market demand to its constituent parts, so that of buyer can be differentiated both as a marketing tool and as a basic input to market and business planning.

The customers are too numerous widely scattered and heterogeneous in their buying requirement i.e. buying behaviour. This is why the marketer has the responsibilities segment its market into smaller division, so as serve the customer effectively.

Finally marketing managers must segment their market for efficient utilization of the limited resources and to facilitate identification of the golden opportunity abounding in the market to boost the sales volume of the organization.

THE ROLE OF FORECASTING TECHNIQUE IN ACHIEVING THE ORGANIZATIONAL GOAL (A CASE STUDY OF NESTLE FOOD NIGERIA PLC, AGBARA, OGUN STATE)

ABSTRACT

This project examines the role of forecasting techniques in achieving the organizational goals. A case study use was Nestle Food Nigeria Plc Agbara Ogun State. The meaning of forecasting is the systematic process of anticipating into the future causes of event, through analysis of the past and present behaviours. The problems associated with each forecasting scheme are also discussed and investigations were conducted through the use of questionnaires with the aid of hypothesis testing the result after conducting this research points out that forecasting techniques helps the organization.

CHAPTER ONE

1.0     INTRODUCTION

1.1     BACKGROUND OF THE STUDY

Forecasting is the process of making Entertainment about an events while actual outcomes (typically) have not get been observed a commonplace example might be estimation of some variable of interest at some specified fulltime data. Prediction is a similar, but more general term. Both might refer to formal statistical methods employing time serving cross-sectional or longitudinal data, or alternatively to loss formal judgmental methods. In any case, the data must be up-to-date in order for the forecasting to be as accurate as possible.

The role of forecasting techniques in a business organization is in order to achieve organizational goals that cannot be over-emphasized. Plan can be made only be the basis of what the organization products and in their world outside. This means that likely events and conditions must be forecast before plan for the attainment of the goal that is set up for the organization it helps him with necessary planning assumptions or premises and this consequently avoiding the tendency of “shooting in the dark”.

Usage can differ between areas of application: for example in hydrology, the terms “forecast and forecasting” are sometimes resewed for estimates of values at certain specific future times, while the term “prediction” is used for more general estimates such as the no of times flood will occur a long period.

Good forecasting is an essential part of efficient service and manufacturing operation unline Nestle Foods Nigeria Plc that predict the future of their product before manufacturing the product and also use it as a tool to capture the market. It is the art and science of predicting the future events.

Forecasting may involve taxing historical data and projecting them into the future with some sort of mathematical models. It may involve a combination of these that is a mathematical models adjusted by a managers good judgment. Therefore, forecasting are integral part of human activities that is, every human being does forecast and for any business organization to be efficient and achieving its organizational goal, there is need to forecast or predict what is likely to happen in the future of their business. More so, decision making is based on the available information, which often takes the form of estimates of future value of variables. Estimates of future revenue are necessary for planning stock control policy cash budgeting and capital expenditure.

Forecasting is an important tool for handling decision relating to future state of the world and business organization goal. If the forecast is correct, then the advancement of the organization goal will be made easier, management decision on both policy and on day matter are often concerned with estimating the future course of some events. For instance Nestle Food Nigeria Industries as a manufacturing company has to estimate the possible public reaction to a new product their customers likely requirement in order to decide on its stock policy and they also need to estimate the cost of production in order to meet the standard price in the market. All things being equal, forecasting create the opportunity for a manager to calculate or predict some future events or condition.

THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT (A CASE STUDY OF NESTLE FOOD NIGERIA PLC, LAGOS)

ABSTRACT

According to the topic of the study, the impact of marketing on new product development, which has been divided in chapters. The central focus of this research is to find out the impact of marketing research on new product development in Nigeria. The research work also carried out in order to know the benefit to be derived from undertaking marketing research activities by an organization. The projects contain five chapters with different feature. Therefore, chapter one deals with the introduction on some definitions of marketing research significance of the study, scope of the study, the historical background of the company and many more related features. Chapter two focuses attention on the literature review the nature of marketing research, limitation of research, new product development, sources of information of a new product development. Chapter three will of comprehensive explanation on research methodology research design and source of data collection population size, observation method, direct observation, participation observation. Chapter four, deal with presentation and analysis of data, and discussion of finding. Conclusively chapter five deal with summary, conclusion and recommendation.

CHAPTER ONE

1.0       INTRODUCTION               

No firm can operate in a vacuum without adequate information from the market. Vital marketing decision is based on the extensive knowledge of the market, both in terms of competitive activity and its consumer needs. One of the important in the word market. Philip kolter defines marketing research as the systematic objectives and accurate gathering of relevant information and recording collecting analyzing and interpreting the manner that will make it easier for the management on the firm.

The ultimate goal of marketing research is to supply the management with reasonable decision on the finding for meaningful solution to the problem. Marketing research is required to make decision about marked withdrawal and to see how existing product are performing in the market research is also concerned with finding out about market.

Marketing research we might conclude that is one of the tool of source through which all manufacturing companies use to collect information to anticipate customers need to deliver product on services that satisfy those needs the measuring marketing and sales performance to formulate marketing strategies to implement tactics and to identify threats and opportunities, the objectives or aims of marketing research is to generate information for variety of data. This will enable manager to make effective decision about marketing operation statistics and strategies.

The purpose of marketing research is to produce information that reduces risk and certainty in decision marketing.

THE IMPORTANT OF DISTRIBUTION NETWORK AND CUSTOMER SERVICE IN WHOLESALE AND RETAIL ORGANIZATION (A CASE STUDY OF FAN MILK NIGERIA PLC)

ABSTRACT

The whole write up reveals critically the importance of distribution network and customer service in wholesale and retail organization. A case study of Fan Milk Nigeria Plc, Ibadan. It provides the advantages to be derived from operating a sound distribution network scheme in industry. Further, an extensive review of related literature was undertaken while various method of data collection were used to obtain the necessary information that is the require for the purpose at hand. Finally, recommendation are forwarded which are researcher feel will help Fan Milk Nigeria Plc and other manufacturing companies in general to improve the qualities of their products.          

CHAPTER ONE

         

1.0       INTRODUCTION

Prior to industrial revolution of 19th century the system of distribution cannot be clearly distinguish because of system that was practice then known as “trade by barter” however the advent of industrial revolution in 19th century up to date has been able to transform some small scale business organization.

Due to the complexity of the business organization there is need for sophisticated distribution network in order to move good and service to where it will be needed. Thus for any organization to achieve its set objectives the management of such firm need to identify some intermediaries that will channel the distribution network.

Some intermediaries such as wholesalers and retailer buy in bulks some acquire the little of the goods and service some other middlemen such as stock broker and stand as a representative customer and more negotiate or behalf of the goods and service.

The agents are also called middlemen. The entire objective can only realize through the role the marketing play in modern economy.

Role of marketing: – The role of marketing play in organization cannot be left out in this introduction similarly the firm sales force and advertising decision depend upon how training and motivation that the dealer is in need of.

Additionally, in order for the role of marketing to complete and for the organization to attain the set goals, the company must embark on long term commitment.

  • BACKGROUND OF THE STUDY

Fan milk was incorporated in November 1961 by Dr. Daniel and its diary plant went into production on the 3rd of June 1963. Its corporate headquarters in Ibadan Eleyele Industrial Estate and another factory in Kano industrial estate with distribution centre nation wide Fan Milk Plc is the producer of the best diary food in the number for all products.

Fan milk production is well organized in all part of the country. The firm organizes its distribution process by making sure that their production is seen even in the street. The fan milk include diet flavoured drink, fanchoco flavoured drinks, fan ice flavoured, fan lolly drink yogo and so on and so forth

1.2       STATEMENT OF THE PROBLEM

There has always be contention among the distribution network for wholesales and retails organization in the traditional schools of thought. This has lead to finding out the following question. They are as follows: –

THE IMPACT OF PROMOTIONAL ACTIVITIES ON ORGANIZATION PROFITABILITY (A CASE STUDY OF NIGERIA FLOUR MILLS, APAPA LAGOS)

 ABSTRACT

 The research work is based on the significance of marketing research in an organization as a tool decision making using Nipol Plastic Industry, Apapa Nigeria Flour Mills Apapa Lagos as a case study. Chapter one of the research work deals with the introduction, aims and objective, scope of the study, purpose and research hypothesis and the historical background of the study. Chapter two deals extensively with the review of the related literature, definition and categories. Types and method, strategies, trends, importance, consider means and documentation. Chapter three demonstrates the data presentation, area of the study, sample size, methods of data collection, method of data analysis. Chapter four shows data analysis and data presentation while chapter five deals with summary recommendation and conclusion.                    

 

CHAPTER ONE

1.0       INTRODUCTION

Promotion is an important element of marketing mix i.e. communication of what the company had produced to the people, other elements of marketing mix are product, price and place. All these elements mentioned above are referred to as 4P’s of the marketing mix.

When planning the promotion this can be viewed as a sequential process aimed at deciding the strategies objectives the four elements of the promotional (or communication mix) are: –

Non personal   –    Advertising

  • Publicity
  • Sale promotion

Personal – Personal selling

At the same time every company will use one or perhaps a combination of the promotion mix the kind of product will determine which mix to use the objective of promotion is not to inform only. It is to encourage customer wish to attain with regard to the three possible groups of objective

  • Information
  • Persuading
  • Reinforcing

Alternatively these will be accessions when a very amusing or eye catching promotion fails to encourage any customer behavoiur, this should be discovered in routine marketing research which should track the usage of any attitude towards individual products.

Personal selling is the method of face to face interpersonal persuasive process designed to influence people decision personal selling is the best method of promotion because the quickly creates and sells the image of the company’s product to the potential customers and also retains the existing one.

Customers durable bulk orders to retailer, some fashion goods and expensive product of all kinds are sold through face to face contact between sales person and customer. Some sales person sales merely visit promotional efforts create desires ownership of products.

Sales persons ensure these desire are fulfilled some sales persons merely visit customers to record their current requirements.

THE IMPACT OF TECHNOLOGY CHANGE ON ORGANIZATIONAL PRODUCTIVITY (A CASE STUDY OF OKIN BISCUITS LIMITED OFFA KWARA STATE)

CHAPTER ONE  

1.0       INTRODUCTION

1.1       BACKGROUND OF THE STUDY

Change is continuous and it is driven by market development, advances in technology and social economic conduction. Change can be descriptive dynamic, painful and factual.

Organization therefore, have to face the reality that will fast track their technologies, human resources, strategy operation structure. As a result they must change and adopt just to stay survive.

To excel therefore and remain in the main stream of business and to keep ahead of the competitors organization must endeavours and seek the rights perspective, tools and expertise to meet and manager the challenge ahead, so to stay to establish and maintain a longer effective, adequate and acceptable productivity.

When change is directed toward the technology of the organization a new set of equipment new materials and tools as well as new operating method may be introduced.

Other technological change can come inform of computerization of office work, altering research techniques as well as altering the engineering process.

Specifically speaking, the world is progressively developing in the area of technological know how. The rate of which technology has pressurized organization to modify their structure, goal and method of operation’s to obvious for recognition.

ADVERTISING AND PURCHASE THE IMPACT OF CONSUMERISM IN THE MARKETING OF PRODUCT (A CASE STUDY OF NIGERIA BREWERIES PLC LAGOS)

ABSTRACT

This project work is based on the impact of consumerism in the marketing of product with a particular reference to Nigeria breweries Plc. Lagos. This study is concerned with the advantages and methods used in study the impact of consumerism in the marketing of their product. In relation to the subject matter, view of some scholars and other authors were reviewed. Questionnaires where administered on worked of the company in order to obtain their opinion on the issue of the rates of consumerism in marketing of product. Various data collected as regards the research are presented and recommendations are made at the end of the research. However, the research work is not an end itself, as it recommended for further studies.

THE IMPORTANCE OF MARKETING INFORMATION SYSTEM ON SALES PROMOTION OF AN ORGANIZATION (A CASE STUDY OF GLOBAL SOAP AND DETERGENT COMPANY ILORIN)

ABSTRACT

 The role of information in marketing activities cannot be over emphasized. Among these marketing activities is sales promotion which is seen as a short term incentive used by marketers to stimulate the purchase of their product. This developing and implementing effective and efficient sales promotion involve a number of decisions. To provide insight and inspiration for effective sales promotion and decision, marketers recognize that marketing environment is constantly presenting new opportunities and threat and they understand the importance of continuously monitoring and adapting to the environment. The developing and analyzing of this needed information about marketing environment required efficient and effective system called marketing information system. Marketing information system can therefore be seen as a system of organizing orderly flow of important information within and outside an organization. Finally, the project with therefore examine and expose how vital is information to achieving sales promotion objective and the advantage of a well equipped marketing information system to facilitate sales promotion objectives.

MOTIVATION OF SALES FORCE AS AN INEVITABLE TOOL FOR THE GROWTH OF BUSINESS ORGANIZATION (A CASE STUDY OF GLOBAL SOAP AND DETERGENT INDUSTRY LIMITED, ILORIN KWARA STATE)

ABSTRACT

 The main aim of this study is to let the management and sales department of every organization be aware of sales force significant to the organization. Also, this study looks into the problems facing sales force in the organization and suggesting lasting solutions to the problems so as not to cause shortcomings to the master strategy of the organization and operational strategy of marketing department .As a result of this, researcher portrays motivation as one of the best valuable element for solving most of these problems which equally led to the survival of the business organization in the competitor environment. In this research work, the following techniques are examined one by one for the conduct of the research design, population of the study, questionnaire administering, data analysis and sample and sampling technique. Going by the analysis of findings in the research work, relevant questions on the research topic were included in the questionnaire administered to the staff of the case study i.e. Global Soap and Detergent Ltd. Ilorin. It shows that motivation of sales force has its side effects on the firm, but its contribution is of greater advantages as regards the company performance. In conclusion, the growth of business organization depends on how well its employees are encouraged to perform their duties in order to increase output. The rate at which sales force are motivation would be a greater extent of justify the profitability of the firm particularly the case study of this research work. (Global Soap and Detergent Ltd. Ilorin).