The topic for this project was visualized by me and scrutinized, criticized and then modified within the effort of my supervisor Mrs. Olaoye. This project principally focuses on the effect of market segmentation on sales volume in a manufacturing industry with reference to Enpee industries plc Lagos. It helps an organization or government to segment their market who smaller divisions so as to service the consumers effecting, because the customer are too many with different characteristics of buying behaviour or requirements. Market can be segmented on geographic, demographic, psycho-graphics and other behaviouristic variable. To be ultimately useful the segment should be measurable accessible and substantial. The source of data used for this research work are primary and secondary data. Primary source of data studies, the use of question was employed for collecting primary data, information were gathered from selected staff using structured and unstructured questionnaire so as information while secondary source of data include, consultation of textbooks, magazine dictionary and various books relating to market segmentation.




Title page





Table of contents


Chapter One

1.0.      Introduction                                                                            1 – 2

1.1.      Background of the problem                                                    2

1.2.      The statement of problem                                                       2 – 3

1.3.      The objective                                                                           3

1.4.      Research question

1.5       Statement of hypothesis                                                         3 – 4

1.6.      Significance of the study                                                        4

1.7.      Scope and limitation of the study                                           4 – 5

1.8.      Limitation of the study

1.9       Historical background of case study

1.10     Definition of terms                                                                 5 – 6


Chapter Two

2.0.      Literature Review                                                                   8

2.1       Introduction

2.2       Theoretical framework


Chapter Three

3.0.      Research methodology                                                           17

3.1       Introduction

3.2       Research design

3.3       The study population

3.4       Sources method and sample size

3.5       Data collections instrument

3.6       Method collections instrument


Chapter Four

4.0.      Presentation and analysis of data

4.1.      Data  presentation and analysis responses                              19 – 25

4.2       Discussion of findings


Chapter Five

Summary, Conclusion and recommendation

5.1.      Summary of the study                                                            28

5.2.      Conclusion                                                                              28 – 29

5.3.      Recommendations                                                                  29 – 30

5.4       Suggestion for further research

Appendix                                                                                32 – 34

Bibliography                                                                           31






The effect of market segmentation on the sale volume manufacturing industry is concerned with theory and practice of dividing a market into definable groups, usually to improve marketing performance, frequently different segments of a market have individual behavioural patterns and require a different approaches for success to be achieved. And the firm because this has implication on the firm profit, which is the firm principal objective of running a firm.

Actually before anything could be said on market segmentation, the term market segmentation need to be defined.


Kolter and Arm-Strong (1996) define market segmentation as a process of dividing a market into distinct group of buyers on the basis of needs characteristics or behaviour who might require separate product or marketing mix.

This is so, because market consist of many types of customers, products, needs and the market has to determine which segments offer the best opportunity for achieving company objectives.

Leader (1995) define market segmentations the process of dividing a market into the homogenous segment that collectively constitute the market that to being segmented. This is due to the fact that consumers may buy different goods according to their sex, ages, group, income, occupation or even geographic location. It should therefore be evident that marketing organization must attempt to develop or adopt product to satisfy specific must attempt to develop or adapt product to satisfy specific group of consumers.

Modern defines market segmentation vital issue in the study of marketing which has to within the analysis of a particular total market  demand to its consentient parts, so that of buyer can be differentiated both as a marketing tool and as a basic input to market and business planning.

The customers are too numerous widely scattered and heterogonous in their buying requirement i.e. buying behaviour. This is why the marketer has the responsibilities segment its market into smaller division, so as serve the customer effectively.

Finally marketing managers must segment their market for efficient utilization of the limited resources and to facilitate identification of the golden opportunity abounding in the market to boost the sales volume of the organization.



The company (Enpee Textile Industries Plc) has been using geographical segmentation method. Their marketing segment North, East West and Lagos. Through each segment is identified with a particular product, each one of them buys (in small proportion) products meant for other segments.

The cost of maintaining each segment differs and the returns  (sales) from each market also differ.

There are a lot of questions to be asked when carrying out the process.

  • Can market segmentation affect a sales volume
  • How is market segmentation related to profit maximization?
  • Can a manufacturing company do without market segmentation?

These and other questions will be examined with a view to providing appropriate answer.



The main objectives of this study are:

  • To enable the company to set standard sales target for each market segment.
  • To enable the company top evacuate them mission and cost incurred on the each segment.
  • To contribute significantly to the not-profit generated by the concerned company.
  • To examine the conditions necessary before segmenting a market.
  • After the completion of the study, it may equally assist the concerned company to make necessary correction where there are tactical lapses, and lastly to examine the relationship between market segmentation and sales volume in a manufacturing organization.



A scientific research must have research questions. The research questions give will order and direction to the research study as a whole. The research questions are regarded as a whole. The research questions are regarded as an expansion of the research problem. The followings are question drawn.

  1. Has the market segmentation method increased sales volume of the company?
  2. Has market efforts helped in stimulating more sales in the market segments?

iii.        Is there any relationship between market segmentation and sales volume?



The hypothesis to be used as tools for this research work are the alternative hypothesis and null hypothesis are started as follows:

Ho:      There is no significant relationship between market segmentation and increased in sales volume of the company.                             

Hi:       There is significant relationship between market segmentation and increased in sales volumes of the company.

Ho:      There is no significant relationship between market and profit making ability of the company.

Hi:       There is significant relationship between market segmentation and profit making ability of the company.



–           The significant of the study is to undergo a article examination of the impact of market segmentation or sale volume and method used in the selection of market segment with the hope of determining the contribution from each segment and to know whether the we of other marketing efforts in each segment will be profitable.      

–           The findings of this research work will be useful to the organization under study and other similar organization.

–           It will also be helpful to future researches of same topic within and the state.



This research work focuses the impact of market segmentation on sales volume in manufacturing industries with more emphasis on geographical method of organization. The study will also cover the types of market, definition of segmentation method of the segmenting industrial and consumer markets etc. the research is conducted in Epee industrial Lagos.



The limitation of this study are as follows:

  • The researcher did face some problems, which includes the collection of data especially the so called classified information which is highly needed for the research project.
  • The time log for carryout the study is very short, out of this time the research has to attend to many other academic works apart from carryout the research work.
  • The researcher also lacks enough materials and he is financially handicapped.



Around 1968, the idea was conceived to primarily start factory to produce embroidery laces the traditional textile of Nigeria. Encouraged by the policy of the Federal Government of Nigeria, the company was registered with the business incorporation number RC 55909 and commercial production started in January, 1970 Today Enpee Industries Plc, is one of the leader of the Nigeria textile in the world and its product includes

  1. Laces –           Terylene and special voile laces
  2. Shirting’s –           plan, dobby and check shirting
  3. Suiting –           Plain and fancy designs
  4. Bed sheeting –           Dynes and printed

The processing and embroidery factory is located at Ilupeju Industrial Estate, Lagos and the weaving factory is at mature industrial Estate, Ilupeju Lagos.

In the early seventies when the company was producing only the embroidery lace, its sales and distribution effect were focused on the Lagos markets an some part of the Western Nigeria markets with the introduction of more products (shirting’s, suiting  and sheeting’s) the company diversified its efforts to the North, East and the West market in addition to its former market (Lagos) each of the market area is identified with different textile materials are given below:

North segment                        –           Cotton

East segment               –           Furnishing and suiting

West segment              –           Laces and cotton

Lagos segment            –           Laces and suiting

Due to the different products needs of different markets. The company segmented their market using the geographical basis – North, East, West and Lag.





This is study is to examine the impact of effective channel of distribution policies on organizational sales volume of a business organization with reference to Unilever Nigeria Plc. Apapa Lagos as a case study. Journal textbook and other literature were used to provide practical background for the study. A method of research was carried out through the use of set of administered questionnaires to know what is practically obtainable in the Unilever Nigeria Plc Apapa. The respondents were of the view that a reduction in the percentage in the labour force in a year may lead to how productivity and efficiency. However, the research diseases the findings summary. Conclusion recommendations and suggestion for further studies.


Title Page                                                                                                                    i

Certification                                                                                                                ii

Dedication                                                                                                                  iii

Acknowledgement                                                                                                      iv

Abstract                                                                                                                      v

Table of Content                                                                                                         vi-vii



1.0      Introduction or Background of the Study                                                      1

1.1       Background of the Study                                                                              1 – 2

1.2       Statement of the Problem                                                                              2 – 3

1.3       Objectives of the Study                                                                                  3

1.4       Significance of the Study                                                                               3

1.5       limitation of the Study                                                                                    3 – 4

1.6       Scope and limitations of the Study                                                                4

1.7       Historical Background of the Study                                                               4 – 5

1.8       Organization Chart of the Study                                                                    6

1.8       Definitions of Terms                                                                                       7 – 9



2.0       Literature Review                                                                                           10 – 18



3.0       Research Methodology                                                                                   19

3.1       Research Design                                                                                             19

3.2       Population Size                                                                                               20

3.3       Sample Size                                                                                                     20

3.4       Sources of Data Collection                                                                             20 – 22


4.1       Data Presentation and Analysis of Researches                                               23

4.2       Discussion Findings                                                                                        23 – 26



5.1       Summary of the Study                                                                                    27

5.2       Conclusion                                                                                                      28

5.3       Recommendations                                                                                          29

5.4       Suggestion for Further Research                                                                    29

Bibliography                                                                                                   30
Appendix I                                                                                                      31

Appendix II                                                                                                    32 – 33




The channel of distribution policy shows the activities of middle men on the
product and how the goods reach the final consumers. Channel of distribution policy is a system applies on how the product will circulates and satisfy the consumers.

The distribution policy involves strategies on how product will be dispatched.
Through the channel goods are passed from manufacturer to either agent, wholesale and retailer before the final or ultimate consumer receives the product.

When product are created, they must be distributed and sales to consumers for
marketing to be completed i.e goods must be distributed to destination where they are
needed at the right time and in the right quantity. Sales and distribution go hand-in-hand since; it is the process of distribution that goods and services are sold to consumers for whom they were meant. Though many attractive in adverts without seeing them in the market place? The good are wanted but producers fail to make them available



Channel of distribution is a system of marketing through which goods and
services are transferred from the original producer to the ultimate users or consumers. It is the combination of institution (middleman) through which a seller markets his product to the final consumers or a path, traced in the direct or indirect transfer of ownership of a product as it moves from a producer to the ultimate consumers.

The roles played by the distribution channel in the economy cannot be over
emphasized because production is not complete until the goods produced get to the final consumers. The job of getting the goods production to the final consumers is performed by the channels.

The act of making goods and services available where they are wanted is called distributions. This one main function of sales and distribution functions within an
organization. The importance of this management is that sales and distribution function emphasized profitability on return on investment. This department integrates itself
with advertising: research product planning in order to fulfill the objectives of company’s or management. This then bring to our knowledge that marketing requires executive to be
cognizance of the fact that, if there are no customers the business cannot exist or succeed.

The main point to comprehend is that the activities of the sales and distribution rotate
around effective actions should be taking immediately.

It should be noted that the success of a corporate business operation depends to a large extent upon how successful the sales and distributions department perform their functions.

Basically, there are four major element of marketing mix which are the product the price and place otherwise known as physical distribution. What constitute a firm distribution system at any given point in time will basically depend upon the firm market good and the competitive structure of the market. Thus strategy of distribution is employed by a firm to get its product to a market and into the band of the ultimate users.

From the fore-going, it is obvious that proper implementation of sales distribution management in an organization may market the difference between success and failure.
Due to the uncertainly in the market place, it is necessary for both the old and new firm to
embark on effective distribution and sellers system through the market research sales forecasting so as to increase sales marketing shares, customer loyalty and improve on the customer satisfaction and a greater profitability would be achieved.

Unilever Nigeria PLC problem can be related to the sales and distribution
department since distribution carries almost 50% of the total marketing mix. It is also
clear that choosing its distribution channel is also a difficult task.. It is understood that the use too many middlemen in the channel of distribution was a contribution factor to the
problem. It is clear that the company policy on distribution is totally inadequate. The
company policy categorically requested an interested distribution to have long sums of money as a depositor especially Nigeria.

Based on this identified problem above this research study will also find solution to the following problem.

  1. How can competitive activities be over came by new sales and distribution strategies?
  2. How can a profit be achieved by new sales and distribution channel?



There are objectives of the study.

  1. To develop the effective channel and determine the segmentation of the market.
  2. To examine the cordial relationship between the manufacturer and the customer.
  • To examine how the product reach the final consumers.
  1. To examine the distribution channel used in the company.



The topic is important because is a new area that people have not been concentrate upon.

  1. The study will enable us to known the channel of distribution policy and sales volume of an organization.
  2. It will enable us to understand the various ways of channel of distributions in the organization.
  3. The findings of this company and all others similar organizations it will also be

useful to future researchers of this topics.

  1. It will, also help us to understand the channel of distribution policy and sales volume in a Business organization.



            This investigation is limitation to the Apapa Branch of Unilever PLC. The  study cover many activities of middlemen and channel distribution policy it effect on the sale volume and of business organization so the limitation of the study are follows:

  • INADEQUATE TIME: There is no known enough time for researcher there is no enough to carry the research properly.
  • FINANCE: This is another problem confronting researcher there is no enough t carry the research properly.
  • DISTANCE The log distanced from Osun Poly to Unilever Plc Lagos is also problem.
  • There is the problem of funding. and the cost of printing the question.
  • The reluctance of company managers toward going out information to researchers and managers are always reluctant to give me vital information about the company.



The main decision making body is the board of director the managers decision on problem in the course of the day-day running of the company.

This project was written to confirm the impact of effective channel of distribution policies on organization’s sales volume. The research was intended to cover large area
researcher, support works harder to enable accurate result for the presentation Due to the financial constraints and times factors and all other assignment so therefore this research has to he located.

For this research work, various type of employee sales volume and it side effect and possible negative result or outcomes like solutions to sales will also be treated.
There is the problem of funding-and the cost

Unilever Nigeria Plc. (RCB) is the largest serving manufacturing company which was in corporate as a private company in 1923 to manufacture soap. Based on local palm oil, Unilever Nigeria strengthened it’s foothold in the foods and drinks, business by merging with Lipton Nigeria limited industry sector.

It engages in the manufacture and marketing of wider range of house hold product for fabric washing house hold. cleaning personal washing, skin care, body care, industrial clearing, manufacturing and food ranging rationalized from five location some years ago to the current three years leading to significant saving and cost effectiveness.

The premier and larges site Apapa is situated at the sunlight key or bar, lux,
breeze, life buy and astral and personal products like close-up respondent and Vaseline. The second oldest site, which is at Aba is devoted to eh production of non-soapy detergent and bars, here they make popular brand such Omo. Rira and Ox powder.

The third and the newest of their plant was commission in 1983 and it is the ultra modem food factories in Agbara were they produce Royco Blue band, Plant tree to and woyo. The company is fully committed to backward integration and self sufficiency and has made considerable progress in the effort towards local sourcing and development of raw materials. Ii is also making investment in oil palm plantation to improve local sourcing Unilever range of quantity product is distributed and salt all inform price all over the country. Though on established and tested distribution networks using appointed distribution supervised by well trained sale force. The company has directed staff strength of 1,939 employers it’s three factories and various distribution points through out the country.

This is the extent to which have .gone like training and developing local management resources. There are only size expatriate and exchanges for manager going overseas to work so as to obtain international experienced. They also provide employment for over six thousand supplier. Transporters and distributors who in turn employ thousands people.

Unilever Nigeria Plc has been dedicated to the product of top quantity brand or
Nigeria for over seventy years. These super brands remain “A must in every home”.





The whole write up reveals critically the importance of quality control in a manufacturing industry. A case study of Tate and Lyle industry limited, Ilorin, Kwara State provide the advantages to be derived from operating a sound quality control scheme in the industry. Furthermore, an existence review of related literature was undertaken while various method of data collection were used to obtain the necessary information that is the require for the purpose at hand. Finally, recommendation are forwarded which the research feel with help Tate and Lyle industry limited and other manufacturing companies in general to improve the quality of their products.



Title page                                                                                                                    i

Certificate                                                                                                                   ii

Dedication                                                                                                                  iii

Acknowledgement                                                                                                      iv

Abstract                                                                                                                      v

Table of Content                                                                                                     vi – vii


CHAPTER ONE:     INTRODUCTION                                                    

1.0       Introduction                                                                                                    1

1.1       Background of the Study                                                                               1 – 3

1.2       Statement of the Study                                                                                   3

1.3       Objective of the Study                                                                                   3 – 4

1.4       Significant of the Study                                                                                 4

1.5       Scope of the Study                                                                                         4

1.6       Limitations of the Study                                                                                 4 – 5

1.7       Research Questions                                                                                         5

1.8       Statement of Hypothesis                                                                                5

1.9       Historical Background of the Case Study                                                      6 – 7

1.9.1    Organization Chart of the Case Study                                                           8

1.10     Definitions of Terms                                                                                       9

CHAPTER TWO                                                                                        

2.1       Literature Review                                                                                           10

2.2       Definition of Leadership                                                                                10

2.3       Leadership Style                                                                                             10 – 11

2.4       Qualities of Effectives Leadership                                                                 12

2.5       Factor that can Influence a Leaders Choice of Styles                                    12 – 13

2.6       Approaches to Leadership Style                                                                     13

2.7       Theoretical Framework                                                                                   13 – 14

CHAPTER THREE                                                                                    

3.0       Research Methodology                                                                                   15

3.1       Introduction                                                                                                    15

3.2       Research Design                                                                                             15

3.3       Sources of Data Collection                                                                             15

3.4       Sample Size                                                                                                     16

3.5       Study Sample                                                                                                  16

3.6       Statistical Techniques                                                                                     16

CHAPTER FOUR                                                                                       

4.0       Data Analysis and Presentation                                                                     17

4.1       Introduction                                                                                                    17 – 21

4.2       Testing of Hypothesis                                                                                     21 – 23

CHAPTER FIVE                                                                                        

5.0       Summary of Findings, Conclusion, Recommendation, Suggestions

for Further Studies                                                                                          24

5.1       Summary                                                                                                         24 – 25

5.2       Conclusion                                                                                                      25

5.3       Recommendation                                                                                            25 – 26

5.4       Suggestions for Further Studies                                                                     26                    Bibliography                                                                                                            27

Appendix I                                                                                                      28

Appendix II                                                                                                    29 – 30









            In the recent years the accomplishment of industry in the field of quality control has impressive. Many industrial organizations are prepared to graduate their products for long periods primarily because of imported quality control process on organizational profitability.

Caplan (1981) define quality control as the recognition and manner of identifiable causes of defects and variation from, the set standards, when a product is substandard statistical technique can be used for the systematic techniques for the systematic observation of quality and interpretation of viability then the continue action can be undertaking proper standardization and effective control of materials machines and workshop ensure quality in the product.

Therefore, quality control is the process of setting standard of acceptability for the goods purchased and produce by the organization standards. There is need for specification that is description of any given item e.g size, dimensions performance, characteristic (colour texture) from quality analysis function.

Many industry fails to mate profit because of managerial inexperience induced here is management decision-making and poor planning especially with regards to the quality of service a product provided, to avert this ineptitude tendency scale enterprises administration this approach recommend in the small and medium scale enterprises administration this approach excellence and ensure sustainability and growth of the business.



The study find’s out that since the establishment of Tate and Cycle Limited, there as been some problem. That is why the researcher. Intend to dig into these problems. Among this problem are explained below.

  1. Mismanagement of Fund:- Since the creation of companies, the entire management has cultivated the habit of spending the money of the company reckless. They always spend even when money is not required all for the benefit of their selfish investor.
  2. Auditing Problems:- Problems always arises whenever its time for external auditors to come and audit the account of the financial secretary. The problem was due to lack of proper record of this expenditures and the income of the company is running at profit or at loss.
  3. Problem Of Reckless Spending:- The management of Tate and Cycle Limited is funds of reckless spending they always embark on project that will give them problems which will yield loss rather than gain.
  4. Over Inflation of Contract:- Another problem for the company is over inflation of contract, which is usually embarked on by the staff of the company when a contract worth #250,000 if things continue like this is a company, the company will never succeed.



            The quality controlled is aimed to achieve the following objectives.

  1. To identify the process of setting standard for output and how the company determined level of quality.
  2. Adequate maintenance of quality necessary to satisfy customers and to meet the completion of rural producers.
  3. Prevention of labour and machine time on work already know to be defective.
  4. To determine whether customers buy take and the product because of their prices of quality.
  5. To uniform quality of work necessary for the interchangeable part method of manufacturing unit of variability in order that may fit products can be increased.



            Several quality studies have been carried out in Nigerian, Europe and America and their findings may have direct relevance to various organization. This shed is one of the first local researcher in the area it is therefore hoped that its findings will greatly interest student’s administrator, management expect and business tycoon. The findings will also assist the corporate bodies, personal specialist practicing managers and management of take any cycle limited. The findings will enable us to know particular types of quality control to embrace.



            The study will cover several areas which divided into five chapters and the meaning of quality control.

Quality is the regulatory processes through which we measure actual performance. Compare with standard and act on the difference.

There is the need to appraise quality control because all continue performance as in the performance of both sugar, pipe and plastic as perform. Take and cycle industry limited deferred so as to corrective actions other variation also significant variation that they the yam signal of the control system. There significant variation are in form of sporadic departure from standard and demand that the personable for control, need the alarm signed and take steps to restore the status go by discovering while process change created the symptoms responsible for  triggering the alarm signal and removing the cause or the changes once these and removing the cause of the changes. Once these can be done sale and reputation of form product can be increased.



            The limiting factors of this research work are finance time and collection of enough information from the comparing. Therefore, the topic “Quality control on organizational profitability” is a very wide topic which can not be covered adequately within the given period, thus the researchers confirmed himself to Tate and Cycle Limited, Ilorin. Even though the management was at first unwilling to provide the researchers the necessary document and information required.



            Hypothesis I

Ho:-     There is no significant relationship between quality control and profitability.

H:-       There is significant relationship between quality control and profitability.




            Hypothesis II

Ho:-     There is no significant relationship between quality control and organization image.

H:-       There is significant relationship between quality control and organization image.


            Hypothesis III

Ho:-     There is no significant relationship between quality control and consumer satisfaction.

H:-       There is significant relationship between quality control and consumer satisfaction.



            In the research work the following question will be asked.

  1. To what extent will quality control leads customers satisfaction?
  2. What will be the effect of quality control leads customers satisfaction?
  3. Will effective quality control result to employees satisfaction?
  4. Does quality control contribute to the growth of the organization?
  5. What will be the effect of quality in an organization?
  6. Will quality control have any effect on customer satisfaction?
  7. To what extent will quality control affect the organization profitability?
  8. Does quality control promote the image of an organization?
  9. To what extent will quality control result to management satisfaction?
  10. What effect will quality control have on social patronage?



            Take and Lyle Industrial Limited was established in 1921 when agreement of amalgamations was signed by Henry take son was established in 1873 when Lyle Nigeria limited was established in 1873 as a subsidiary of Take and Lyle and son.

Henry take son was established in 1873 when Lyle Nigeria limited was established in 1962  as a subsidiary of Take and Lyle limited London to sell distribute its product. Take cube and granulate sugar and specialties.

The head office is in London, and the cube, factory is situated at Ilorin where the sun west cube sugar, family group and eagle granulated sugar are produced. The factory has main section production engineering accounting, administration and marketing department they have sole office in Kano, Kaduna, Jos, Onisha, Pout Harcourt, Aba, Bein and Ibadan.

The company is producing sugar and plastic.
































Controller of production is the over all boss of the area off in Ilorin, he was appointed by the board of director of Tate and Cycle Industries in Nigeria, he direct control over the administration of both sugar and plastic factory. They are two production managers who directed and control production of sugar manufacturing section. The second is known as subordinate at the plastic production section.

The finance department is headed by Chief Accountant he the activities of accounting section that also consists of audit unit. In addition to his function of store department must report to purchase by the store, the factory accountant must sign, without his signature on a purchasing order it’s invalid the store department book are kept up to date with the co-operation of the store and finance department.

Both the sugar and production manager



Quality Control:- This means recognition and removed of identifiable course of defect and variation from the set of standards

While quality meaningful only in relation to the purpose and end use of the product, standardization work man ship ensure quality in the product, therefore product for services fully satisfies the purpose of which it is designed.

Organization:- This can be seen as entity. This is five of all business enterprises. It can be seen as a process of coordinating individual efforts to accomplish a common objective. An organization is a group of people bound together to provide unity of action for the achievement of a predetermined objectives, organization is very fundamental to human nature. Man is a social animal and shares relationship with his neighbors. The subject of organization is control to sociology and even anthropology.

Profitability:- This is the measure of the overall efficiency profit position and return on capital employed of an enterprises.





This research work is written to cover the impact of advertising on the sales volume of small-scale business. If emphasis on the contribution of the advertising on the sales volume of a business. The research has been able to identify the impact of advertising on the sale volume of a small-scale business while the needs for advertising were clearly identified and point out by the researcher through the project. Some of the usefulness of advertising include the increase in sales volume, passing information on the produce facilitating sales, create demand, name recognition, etc all these shows the impact of advertising. The needs for advertising of products were pointed out by the research they include reminding consumers, presenting necessary information, persuasion of customers encouraging adding value increase sales. The activities of increasing sales or encouraging people to advertise depend on the management of the business. Government and the community at large. It is expected that this research will add to the body of knowledge from where business owner’s, labour experts, managers, government functionaries and so on can draw out solution to encourage or place in usefulness of advertising amount of any business organization.




Title Page                                                                                               i

Certification                                                                                           ii

Dedication                                                                                             iii

Acknowledgement                                                                                 iv

Abstract                                                                                                 v

Table of Content                                                                                    vi – vii


Chapter One

1.0       Introduction                                                                            1

1.1       Background of the sturdy                                                       1 – 2

1.2       Statement of the problem                                                       2

1.3       Objectives of the study                                                           2

1.4       Research questions                                                                  3

1.5       Statement of hypothesis                                                         3

1.6       Significance of the study                                                        3 – 4

1.7       Scope of the study                                                                  4

1.8       Limitations of the study                                                         4

1.9       Historical background of case study                                      4 – 5

1.10     Definition of terms                                                                 5


Chapter Two

2.0       Literature Review                                                                   7

2.1       Introduction                                                                            7 – 8

2.2       Theoretical framework                                                            8 – 9

Conclusion                                                                              9


Chapter Three

3.0       Research methodology                                                           10

3.1       Introduction                                                                            10

3.2       Research design                                                                      10

3.3       The study population                                                              10

3.4       Sampling method and sample size                                          10

3.5       Sources of data                                                                       11

3.6       Data collections instruments                                                   11

3.7       Method of data analysis                                                         12


Chapter Four

4.0       Presentation and analysis of data                                           13

4.1       Data presentation and analysis of responses                           13 – 14

4.2       Discussion of findings                                                            14 – 18


Chapter Five

5.0       Summary, conclusion and recommendations              19

5.1       Summary of the study                                                                        19

5.2       Conclusion                                                                              19

5.3       Recommendations                                                                  20

5.4       Suggestion for further research                                               20

Appendix                                                                                21 – 23

Bibliography                                                                           24





Advertising is after all but one part of this marketing and communication process. The greatest advertising all over the world can not sell a product which is not in store, because the distribution system has products which they feel cost is too much and do not live up to expectation.

Even if advertising helps sell such a product once repeat sales are virtually impossible to obtain and few advertisers today can survive and on one time sales. Advertising dates back to the day the first goods were made and sold hence advertising is much older then what is know as marketing today. It includes people in the outside world use the subject advertising in various forms of communication e.g sales, promotion, progaganda, publicity and the public relation.

In ultimate terms, advertising is undertaken to increase company sale and profit what they otherwise would be advertise, however is rarely able to create sales by itself. Whether the customer buys also depends upon the product, the price, the packaging the personal selling price and the other aspect of the marketing process.

Advertising, the use of paid media by a seller to communicate persuasive information about is product service organizations are a potent promotion tool. It is a group of activities aiming at and including dissemination of information in any paid no personal form concerning an idea product or service to complete action in accordance with the intent of intersifiable sponsor.

Generally, we advertise to achieve four basic aim to inform, to persuade, to convince customers and to encourage.

There are also about four functional groups recognized in an advertising game, the advertiser the advertising supplier. While the small-scale business is referred to as the segment of manufacturing production which is carried on in relatively small establishments and the capital investment not exceeding #150,000 on machinery and equipment done there is no lower unit on investment.



Advertising is a existing dynamic and truly challenging enterprise. It is a powerful communication force and a vital marketing tool helping to sell goods, services, images, and ideas through channels of information and persuasion. The average consumer is exposed to hundred of advertisement everyday.

Advertisement itself almost never sells products, it is often credited with making cash register ringed or blamed for doing so. Advertisement is after all but one part of this marketing and communication process. The greatest advertisement all over the world cannot sell a product which is not on store, because the distribution system has broken down not will it convince people to buy products which they feel cost is too much and do not live up to expectation. Even if advertising helps sell such a product once report sales are virtually impossible to obtain and few advertising today can survive and on one time sales.

Advertising dates back to the days the first goods were made and sold hence advertising is much older than what is know as marketing today. It includes people in the outside world use the subject advertising in various form of communication e.g sales promotion, propaganda, publicity and the public relation.



The project aims at studying them impact of advertising on the sales volume of small scale business enterprise. By advertising it inters a group of activities aiming at and including dissemination of information in any paid non personal form  to compel action in accordance with the intent of all identifiable sponsor, otherwise allowing us to know that on the sales volume of a small business enterprises.



Generally, the objective of the project is to survey the ways by which advertising can affect the sales volume of a small business enterprise.

  1. The study will enable us to know the impact of advertising on a small scale enterprise.
  2. To identify the most widely media of advertising the organization.
  • Equally it will enlighten the readers to know business opportunities.
  1. It also enable us to know how the sales volume of a business can be improved through advertising.
  2. To find out how small scale industries in Nigeria are being managed and recommending the appropriate steps for effective operation and management of small scale business.


  1. Does advertising increase the sales volume?
  2.                    Does effective channel of distribution increase sales volume?
  • Can advertising stimulate an organizational growth and survival?
  1. Is advertising a method of selling?
  2. Can advertising bring about increase in organizational profitability?



The research hypothesis of the present study were derived from the general objectives of the study. The consist of advertising with respect to the sales volume of a small scale business on this basis the study was approved by examining the historical pattern of growth and structure of business in Nigeria.

Advertising is a special contribution to the economic development. In addition the research hypothesis can be viewed under the following point.


Hypothesis I

Ho:      These are no significant relationship between advertising and organizational growth and survival.            

Hi:       These are significant relationship between advertising and organizational growth and survival.


Hypothesis II

Ho:      These are no need of advertising in small scale business.

Hi:       These are need of advertising in small scale business.


Hypothesis III

Ho:      That there is no significant relationship between advertising and sales volume

Hi:       That there is significant relationship between advertising and sales volume



Impact of advertising on business had come a long way and being a force to be recognize within the field to business activities of any nation constraints of advertising on the sales volume of a small scales business cannot be left on noticed.

The main cause, affect and the way out such a problem are very important to employee, employer and government.



Going by the importance of advertising on sales volume of a smalls business and the impact of various organization in helping to improve each organization sales volume through advertising goods, result are fast coming with development in ways we advertise.

The study is based on the impact of advertising on the sales volume of small scale business with a reference Omolayo Printing Press Ife, Osun State and this will save as guideline to various form of advertising on a small business of Omolayo Printing Press and method of advertising the company emback on together with numbers employed in the organization the factors to be considered before going into such business are sources of capital and financial status of business.



In the process of carrying out this project works the research is limited by various problem below.

  1. The first things is lack of time to research out the project in a proper way.
  2. High cost of transportation also services as another problem.
  3. Lack of tangible information about the organization especially the line of advertisement strategy, which they use.
  4. Lack of record keeping system, which is nothing to write home about but due to the knowledge acquired in class, which enable us to derive some silent information needed for the project.



Omolayo Printing press, Ife Osun State was established in February 1956 and was founded by Dr. Lawrence Omolayo a native of Ife Osun State with a meager amount of 75 percent equivalence to #150. The company started with total of three staffs and as a limited liability company (Private) incorporated in 1972. The company is divided into various department to carryout the operation of the company. And each department, account department, production department, electrical and mechanical department.



This project work focuses its attention on the effect of occupational stress on employee productivity with a particular reference to International Brewery Nigeria plc. The major instrument used was questionnaire which was designed to elicit from certain responses for the target sample population in the case study. The questionnaire was administered personally so as to ensure that the questionnaire is properly completed and return on time. A total number of two hypotheses were provided in International Brewery Nigeria plc. To this end, the research has no option that to recommend that the management should look into the solution to occupational stress and ensure proper provision to manage occupational stress sis provided so as to make better productivity in an organization. 



Title Page                                                                                                           i

Certification                                                                                                       ii

Dedication                                                                                                         iii

Acknowledgement                                                                                             iv

Table of Content                                                                                                v – vi

Abstract                                                                                                             vii


Chapter One

1.0       Introduction                                                                                        1

1.1       Background of the study                                                                    1

1.2       Statement of the problem                                                                   1

1.3       Objective of the study                                                                        2

1.4       Research question                                                                               2

1.5       Research hypothesis                                                                            2

1.6       Significance of the study                                                                    2

1.7       Scope of the study                                                                              3

1.8       Limitation of the study                                                                       3

1.9       Definition of terms                                                                             3 – 4

1.10     Historical background of the case study                                            4  – 5


Chapter Two

2.0       Literature review                                                                                 6

2.1       What is stress?                                                                                    6 – 7

2.2       Phenomenon of stress                                                                         7 – 9

2.3       Causes of stress                                                                                   9 – 10

2.4       Symptoms of stress                                                                             10  – 11

2.5       How to cope and manage stress                                                         11 – 12

2.6       How to combating and managing stress                                             12 – 15


Chapter Three

3.0       Research methodology                                                                       16

3.1       Study sample                                                                                      16

3.2       Sample size                                                                                         16

3.3       Source of data collection                                                                    16

3.4       Method of data analysis                                                                     16 – 17


Chapter Four

4.0       Data presentation, analysis and discussion                                         18

4.1       Hypothesis testing                                                                              18 – 20

4.2       Interpretation of hypothesis findings                                                             20

4.3       Questionnaire design                                                                          20 – 25


Chapter Five

5.0       Summary, conclusion and recommendation                                       26

5.1      Summary of finding                                                                            26

5.2       Conclusion drawn from the findings                                                  26

5.3       Recommendation based on conclusion                                               26 – 27

5.4       Suggestion for further studies                                                            27

References                                                                                          28

Appendix I                                                                                          29

Appendix II                                                                                        30 – 31

List of tables                                                                                       32

Organization chart                                                                              33



  1. Analysis of respondents by sex
  2. Analysis of respondents by age
  3. Respondent by marital status
  4. Respondent by educational qualification
  5. Respondent by position held
  6. Respondent by how organization effectively manage occupational

stress on employee?

  1. Respondent by motivational activities put in place by organization

to reduce occupational stress?

  1. Respondent by effect of division of labour on productivity
  2. Respondent by occupational stress contribution to the organization
  3. Respondent by adverse effect of occupational stress, if not manage properly
  4. Respondent by how occupational stress affects the physical and

psychological being of employee?

  1. Respondent by causes of occupational stress?
  2. Respondent by effect of occupational stress on employee productivity?
  3. Respondent by symptoms of occupational stress?
  4. Respondent by effect of training on occupational stress?

Appendix I

Appendix II


Hypothesis test I

Hypothesis test II





Occupational stress differs from different sector of the economic while we have focus here is manufacturing of beer. Various levels of differentiation and communication in hierarchy of organizational structure can also be seen as occupational challenge. Managerial style. It can also be an issue leading to unrealistic pressure on the employee.

Peter F. Drucker “The greatest opportunity for increasing productivity is surely to be found in knowledge work itself” In general, occupational stress should be manage in such a way to improve productivity.



In the society we are today, a lot of pressure abounds in working place and society at large, occupational stress are certain such as work overload, irregular work hours, new technology, unrealistic objectives and ambiguous roles etc. all the above mentioned factors has rational effect of workers productivity either negatively or positively in some cases, an employee working under stress could put in a lot of effect in his/her job and produce a better result than when working under normal conditions. However, stress should be effectively managed in any organization so as to achieve a higher level of outputs.



The dynamic position of the Nigeria economy keeps contributing to the frequent changes usually affects the employees because they do not have any choice but to respond to change, if they have to carry on business effectively and efficiently. These put a lot of pressure on the management teams which in turn pass on the pressures to their labour force in order to achieve maximum result. Some of these problems are:

  1. The fear and anxiety created by external and social environment such as armed robbery, wars, earthquakes and natural disasters etc.
  2. How the employee will cope with all these pressure and the effect of such pressure on the employee and the organization at large.
  3. The physical chemical and emotional factors which cause stress include job involving high level of workload and responsibility.




The objective of this study is to examine the effect of occupational stress on the employee productivity, which is particular reference to International Breweries Plc Ilesha. Other objectives are:

  1. To find out various forms of experienced by workers in relation to their day activities.
  2. To determine and examine ways by which it could effectively manage within as organization.
  3. To identify its symptoms
  4. To identify the factors those include occupational stress.



  1. What is stress?
  2. How does stress affect the workers productivity?
  3. Does stress has any impact on workers ability to achieve?
  4. What are the effects of stress on work pressure?



Ho:      There is no significant effect of training on occupational stress?

Hi:       There is significant effect of training on occupational stress?

Ho:      There is no significant effect of occupational stress on employee productivity?

Hi:       There is significant effect of occupational stress on employee productivity?



Occupational stress is something that is common to every employee and so it is snot an issue that should be lightly looked into the research is basically to find out the various forms of stress experienced by workers in relation to theirs day-to-day activities. It will also examine the effect of stress on the personality and performance of the workers the purpose are itemized as follows:

  1. Identify its symptoms
  2. Critically examine the concept “occupational stress”
  3. Identify the factors that induce occupational stress.
  4. Determine and examine ways by which it could effectively manage in an organization.


1.7       SCOPE OF STUDY

As earlier stated, stress is not concept which can be easily overlooked. It has its effect on every strategy of the society and the study will go along the way in educating the populace on how best to handle stress and very organization is made up of stressed workers. Workers environment determines the level of stress on the individual level; the way will enable individual employees handle stress positively.

Such an employee would realize that causes of stress and way by which stress could be managed effectively. Manager and supervisor would become leader to understand how stress can affect their work either positively or negatively.



Under this, the researcher cannot be limited to a particular case study due to nature of the topic stress. The study is conducted in view of the followings limitations:

  1. Limited to the society at large
  2. Inability to study other company in the area
  3. Limited time for detail research work
  4. Lack of enough materials on the topic
  5. The resident of a housing estate was also used.
  6. Financial constraints



Stress: It is the non-specific response of the body organization to any demand made upon it.

Occupational Stress: This is the presence of physical factors that caused bodily or mental strain and can affect the level of output of an employee.

Employee: This is either a skilled or unskilled individual, who is assumed to be an economically active person and he/she is employed for some forms of reward.

Productivity: The degree of effectiveness of industrial management in utilizing the facilities of production especially labour and material.

Communication: This is the transmission of a message from a sender to a receiver. It is the process of establishing commonness between a sender and a receiver.

Unrealistic: This is the situation where event not certain or true. It is the act of.

Irregular: This is the act of activities or activities which is not consistent.

Challenge: This is the act of taking part in a contest or justifies something; this is the act of responding to difficult task.

Ambiguous: This is the kind of word which has difference or more than one meaning. It is the word which is not accepted in giving information to people because of its different meaning.

Managerial Style: This is the way of manager manage the entire affair of the organization both the product and the workers. It is the system or destructive manner of a person in managing the every department of the organization.

Hierarchy: This is the system in which grade of status or authority rank one above another. It shows how on superior to another in terms of level or class.



The International Breweries Ilesha, was incorporated as private liability company on December 21, 1971 and commenced productions on 8th December, 1978 when the first bottle of trophy larger beer rolled of its bottling plant.

The company was officially opened on April 7, 1979 under the Chairmanships of the Royal highness Oba Peter Agunlejika II Owa Obokun Ilesha Land. The guest of honour was col.Paul C. Tarfa, the then military Governor of Oyo State.

The foundation of the factory complex was laid in 1977 but work did not start in earnest until the later art of the year and it was completed early in December, 1978 simultaneously with construction of the building.

The necessary machines and equipment were being installed by the technical partners. At the commencement of production the installed capacity was 200,000 hectoliter (32,000,000 bottles) per annum of larger beer with the brand name Trophy. Due to increase demand the company expanded its factory space and installed more branches.

Thus by 9th December, 1982 the maximum capacity has raise to 500,000 hectares, the company has since came out with two more productions.

Major larger beer and Betamalt a non alcoholic malt drink and both are produced larger from locally available materials.

Each department is headed by assistant general manager moreso there are still subsection Engineering store, full beet store, and empty bottle store, all these are under commercial department headed by assistant general manager (commercial). The commercial department keeps factory improving by providing essential of finishing and semi-finishing product and management.

As a deliberate marketing policies, the International Breweries plc. Concentrates its marketing efforts on seven states of the federation namely Lagos, Oyo, Osun, Kwara, Niger, Ondo, and Abuja. These departs are being headed by branch sales manager at headquarters. In this direction the company as a corporate body has consistently discharges its responsibility to the society through sponsorships of various events ranging from parts, educations to social activities in the various higher institutions within its environments.

The company has a full fledged laboratory for research and quality control, where all inputs are tested, preceded, monitored, controlled and finished products scrupulously examined to ensure conformity with set standard.

The primary objectives of the company’s personal policy is to create and maintain a level of moral which involves the full contribution of everyone employed in the maximum operational efficiency of the company. The company believes that cantered achieving its objectives.

The company started full operation in 1978 with only 260 employees but now the staff strength had increased to over 200 employees.

Finally the company maintains every high level of engineering and technical manpower, when ensure the efficient performance of the machines specifically the engineering and technical ensure.

  1. Maintain and servicing of all the machines.
  2. Fabrication of required spare part, whenever and to possible placing under with the right sources.

In May 1974, the International Breweries Ilesha sold shares to the general public.



The research project is written to give a financial knowledge about the trade unionism as an effective tool for improving employer and employee relation in an organization. The purpose of this research work is to know the impact of trader unionism, as an effective tool for improving employee and employer of Nigeria union of local government share is to improve the quality of employer and employee for greater challenges in the future. Three research working hypothesis were formulated by the research in order to authenticated by finding on the impact of trade unionism as an effective tools for  improving employer and employee relation in an organization. The use of questionnaire and direct observation are employed in gathering the need information from the workers. These are analyzed on different tables using percentages were appropriate. The finding summary including the recommendation based upon the study was made.




Title Page                                                                                                                    i

Certification                                                                                                                ii
Dedication                                                                                                                  iii
Acknowledgement                                                                                                      iv
Abstract                                                                                                                      v
Table of Contents                                                                                                       vi – vii


1.0       Introduction                                                                                                    1 – 2

1.1       Statement of the Problem                                                                               2

1.2       Aim of the Study                                                                                            3

1.3       Significant of the Study                                                                                 3

1.4       Scope of the Study                                                                                         3

1.5       Research Question                                                                                          3

1.6       Research Hypothesis                                                                                       4

1.7       Historical Background of Nigeria Union of Local Government

employee (NULGE)                                                                                      4

1.7.1    Organization Chart                                                                                         5

1.8       Definition of Terms                                                                                        6


2.0       Literature Review                                                                                           7

2.1       Introduction                                                                                                    7 – 8

2.2       The Historical Landmark                                                                                9

2.3       The Economic Function                                                                                  10

2.4       The Social and Education Function of Trade Review                                    10 – 12

2.5       The Union and Productivity                                                                           12 – 13

2.6       Advantages of the Trade Union to Member                                                   14 – 15

2.7       Function of the Trade Union                                                                          15

2.8       Objectives of the Trade Union                                                                       16 – 19


3.0       Research Methodology                                                                                   20

3.1       Research Design                                                                                             20

3.2       Sources of Data Collection                                                                             20 – 21

3.3       Population Size                                                                                               21

3.4       Sample Size                                                                                                     21 – 22

3.5       Research Instrument                                                                                       22 – 23

3.6       Research Limitation                                                                                        23

3.7       Statistical tools used in Testing Hypothesis                                                   23       


4.0       Data Presentation                                                                                            24

4.1       Data Analysis                                                                                                  24

4.2       Testing of Hypothesis                                                                                     24 – 32


5.0       Summary of Findings                                                                                     33

5.1       Recommendation                                                                                            33

5.2       Conclusion                                                                                                      34

Bibliography                                                                                                   35
Questionnaire                                                                                                  36 – 38




This research work is intended to find out conflict management and productivity in banking industry, a case study of Equitorial Trust Bank Plc. The response inferred from the questionnaire administered will be used to determining the sources and consequences of conflict on to the operators of the bank. The outcome of finding is to show the conflicts is inevitable and that be the bank task of management is to manage the level of conflict and its resolution for optimal organization performance. It looks into certain literatures, with collection and interpretations of data and thereafter summarized findings and necessary recommendation provided.          


Title Page                                                                                                                    i

Certification                                                                                                                ii
Dedication                                                                                                                  iii
Acknowledgement                                                                                                      iv
Abstract                                                                                                                      v

Table of Contents                                                                                                       vi – vii


1.1       Background of the Study                                                                               1

1.2       Statement of Problem                                                                                                 1

1.3       Objective of the Study                                                                                   2

1.4       Research Question                                                                                          2

1.5       Statement of Hypothesis                                                                                2

1.6       Significance of the Study                                                                               2 – 3

1.7       Scope of the Study                                                                                         3

1.8       Limitation of the Study                                                                                  3

1.9       Historical Background of the Case Study                                                      4 – 5

1.10     Definition of Terms                                                                                        5 – 6


2.1       Introduction                                                                                                    7 – 8

2.2       Theoretical framework                                                                                    8 – 12


3.1       Introduction                                                                                                    13

3.2       Research Design                                                                                             14

3.3       The Study Population                                                                                                 14

3.4       Sampling Method and Sample Size                                                                14

3.5       Source of Data                                                                                                15

3.6       Data Collection Instrument                                                                            15 – 16

3.7       Method of Data Analysis                                                                               16


4.1       Data presentation and Analysis of Responses                                                17 – 20

4.2       Discussion of Findings                                                                                   21 – 24


5.1       Summary of the Study                                                                                    25 – 26

5.2       Conclusion                                                                                                      26 – 27

5.3       Recommendations                                                                                          27 – 28

Bibliography                                                                                                   29

Appendix                                                                                                        30 – 34





Equatorial Trust Bank limited today is one of the leading private new generation banks in Nigeria. Established in March. 1990, the Bank’s main areas of activity are in Retail Banking, Corporate banking, International and investment banking. It has twenty six (26) branches in the nerve center of Nigeria economy, which are all linked to the Head office by the state-of-art ‘Real-time, on-line technology. This is enabling ETB to provide fast, efficient and dependable bank -vices to ten of thousand of satisfied customer. ETB has staff strength of about Two thousand five hundred (2500) workers.

Since incepti9n, the bank has been a trendselter in many sphere of modern banking in Nigeria. The bank has an asset size of 297 billion and profit after tax of 2.060 billion (figure as at June 30,2002) this remarkable achievement is due to the fact that the bank focuses it attention at all time on the needs of it custon.ier. All the products and packaged to suit the fast eve-changing environment and need of our dynamic customers throughout the federal Republic of Nigeria

Some organizations have collapsed due to one industrial conflict or another. The extreme conflict may bring organization activity to a halt and has the potential of threatening organization survival

Conflict breeds discontentment among member of organization, and it dissolves common ties among groups, department and or sub units.

Conflict hamper co-operative in organization and conflict creates a situation of uncertainty in an organization and serve to lower the morale, satisfaction and above all, the productivity of the organization as a whole.


This study attempts to identify and trace consequences of power and conflict in an organization. Common sense suggests that these two are important for the smooth operation of any organization and that the lives and behaviour of organizational members are virtually affected by these two variables and they are inevitable in any organization. In view of the consequences of organizational conflict, this study seek to look in details, at the cause, consequence and possible resolution of industrial conflict, with a view to remanding ways of achieving organization harmony in Equitorial Trust Bank Limited and the wider society.



The main purpose of ibis study is to find a realistic solution to organizational conflict.
This study will expose one to how to handle conflict in organizations. This study will try to find possible answers or solution to the following question.

  1. Is conflict necessary in organization?
  2. What are the causes of organizational conflict in Equitorial Trust Bank Limited?
  3. Does conflict mean the attainment of organizational goal and objectives and in what way?
  4. Does conflict affect individual peace and harmony in Equitorial Trust Bank limited?
  5. How can conflict be reduced or resolved in Equatorial Trust Rank Limited?



In this study, many divergent views will be aired, investigated and verified. Other that cannot be confirmed immediately will be reconciled through the use of hypothesis formulation as follows;

Ho:      There is no relationship between poor information dissemination and conflict in Equitorial Trust Bank Limited.

Hi:       There is relationship between poor remuneration of employees and conflict in Equitorial Trust Rank Lirnited.

Ho:      If conflict is not managed effectively, it cannot bring organizational activities to a halt and has the potential of threatening, organizational survival in Equitorial Trust Bank limited.

Hi:       If conflict is managed effectively, it may bring organizational activity to a halt and has the potential of threatening organizational survival in .Equitorial Trust Bank Limited.



The significance of this study is in x-ray alt the areas of the bank that may be prone to

Industrial conflict, with a view to finding ways to minimize and or resolve conflict. This will in effect bring about industrial harmony and the overall attainment of organizational goals and objectives. And with this, the bank will be able to meet its social obligation to the wider society.


Emphasis will be on both functional and dye functional aspects of conflict in Equitorial Trust Bank limited.


 As human wants are insatiable, so also in any particular endeavor undertaking by a man.
As usual, in any research work, a few problem must be encountered which to some extent many narrow the success of collecting the much needed data for the study, hence affecting the outcome of the findings.

These limitations are

  1. Fear of releasing data among the respondent some of tile respondents refused to release some essential information needed due to confidentially
  2. Considering the distance of the polytechnic to the organization, the academic schedule and the time limit of the research is another limiting factor or a constraint of the research work

Also considering light cost of transportation financial limitation also played it own role.

Equitorial Trust Bank (ETB) was incorporated as limited liability Company on January 30, 1990 and granted commercial banking license on February 7, 1990. it commenced business on March 1, 1990, emerged from the merger with Dercom bank effective January 1, 2006 in a dominant position in the Nigeria financial service industry.

The Bank now currently has about 100 branches in commercial nerve centers of Nigeria. The branch spread is concentrated in some key commercial centers such as Lagos (36) Ibadan (8), Abuja and Port Harcourt (5) Benin and Onitsha (4).

The Bank recruitment of new and experienced staff is guided by these clusters of branch expansion Partnership that work?

The Bank for news in Nigeria.
Just as the entire like Nigeria, ETB has taken the bold step to emerge as the Bank for the emerging banks in Nigeria through the provision of customer-oriented products and services.

The Banks. which recently broken a campaign with the same “The Bank for new Nigeria, set to Fully take advantage of the opportunities that abound in the emerging Nigeria and is aimed at entrenching and consolidating its position as not just a Bank that part news customer to success, but the bank that understand, the economic opportunities in Nigeria.

The campaign is a bold statement or the readiness and financial strength of ETB to partner Nigerians is exploiting the various opportunities that abound in the emerging new Nigeria, be it oil, telecommunications, manufacturing, energy, construction, as well as small medium enterprise.

The campaign has brought to the awareness of Nigerians that a bank, you need a partner, and as [partners and believers in Nigeria and her economy, this campaign has showcased the qualities of ETB as a bank that is supporting and partnering people, business and enterprise of different walks of life to succeed. Over the years, ETB has been involved in key areas of Nigeria’s economy oil, telecoms and ETB is by far Nigeria’s biggest economic growth partner.



 The effect of the sale force cannot be overemphasized in any organization this is because without sales production will stop and there will be no profit. The sale force provide opportunity of getting buyers for the product or service of an organization and provide relevant information as regards the market for the product of such organization for future planning and control. At this period of time when competition between product and service have become intense, sale force should be highly motivated so as to get best service from them and make a large volume of sale and profit as well, because in any profitable project work will examine the approach and model put forward by scantiest to explain the effect of motivation on sale force in an organization.




Title page                                                                                                                    i

Certification                                                                                                                ii

Dedication                                                                                                                  iii

Acknowledgement                                                                                                      iv

Table of content                                                                                                          v – vi

Abstract                                                                                                                      vii



1.1       Introduction                                                                                                    1

1.2       Purpose of the study                                                                                       1

1.3       Objectives of the study                                                                                   1

1.4       Significant of the study                                                                                  2

1.5       Scope of the study                                                                                          2

1.6       Limitation of the study                                                                                   2

1.7       Research question/ Research hypothesis                                                         2

1.8       Historical background of Nigerian bottling company (N.B.C), Ibadan         2 – 3

1.9       Organization chart                                                                                          4

1.10     Definition of terms                                                                                         5



2.0       Literature review                                                                                             6

2.1       Motivational patterns of drive                                                                        6

2.2       Theories of motivation                                                                                    7

2.3       Maslows hierarchy of needs                                                                           7 – 8

2.4       McClelland’s achievement, affiliation and power needs theory                    8 – 9

2.5       Herober’s two – factor theory of motivation                                                  9 – 10

2.6       The sales force                                                                                                10 – 11

2.7       Ways of motivating sales force                                                                       11

2.8       Tools for controlling and motivating sales force                                            11 – 12

2.9       Needs for motivating sales force                                                                    12

2.10     Importance of a good remuneration and motivational plan                            12

2.11     General summary of the topic                                                                         13

2.12     Problems and constraints in applying motivation                                           13 – 14

2.12.1  Meaning of motivation                                                                                   14

2.12.2  Motivation mix in a manufacturing industry                                                  14 – 15

2.12.3  Different application of motivational on bottling company plc                     15 – 16

2.12.4  Motivation budget                                                                                          16

2.12.5  Method of different the motivation budget                                                   16



3.0       Introduction                                                                                                    17

3.1       Research population                                                                                        17

3.2       Study of sample                                                                                              17

3.3       Sources of data collection                                                                               17

3.4       Research instrument                                                                                        17 – 18

3.5       Sampling Techniques                                                                                      18



4.1       Data presentation                                                                                            19

4.2       Data analysis and interest aims                                                                       19 – 24

4.2       Testing the hypothesis                                                                                    25



5.0       Summary of finding, recommendation and conclusion                                  26

5.1       Summary                                                                                                         26

5.2       Recommendation                                                                                            26

5.3       Conclusion                                                                                                      26

5.4       Suggestion for further research                                                                       27

Appendix I                                                                                                      28

Questionnaire                                                                                                  29 – 31

Bibliography                                                                                                   32




1.1       INTRODUCTION   

Motivation means inspiring the personnel with zeal to work and cooperate for the accomplishment of common objectives. Thus the success of an organization depends on the motivation of sales personnel towards the desired goal. The organization should not only know how to recruit its staff but should be able to motivate them.

When the sales fore are adequately motivated, there is always improved efficiency from them, they feel happy and they are installed with good human treatment feelings in them which invariably leads to greater performance, greater sales and greater profit for the organization.



Besides the salaries and commission being paid to the sales people, there are still some other ways of motivating them. These include:

  1. BONUS: This is a sum paid for extra effort which results sales. This is recognition of service and talent of salesmen.  
  2. SALES CONTESTS AND PRIZES: Some companies use sales contests and prizes to best the competitive spirit of the salesmen to make special efforts.

iii.        RECULAR / UPGRADING: Sometimes salesmen are given incentive by way of upgrading these who have good sales performance to quests; they are given promotions for special efforts.

  1. PROFIT SHARING PLAN: Some organizations draw special schemes of profit sharing for exceptionally good salesmen. If salesmen exceeds his quota of sales by a certain margin, he may be provided a certain percentage of profit arising out of that extra sales.



The purpose of this study include the followings:

  1. To assess the influence of motivation on the performance of sales force.
  2. To identify the various ways of motivating sales force.
  • To assess the impact of sales force motivation on the profitability of the organization.



This project work should be capable of assisting in the following ways after its competition.

  1. To enable a company meet its sales target.
  2. To allow management to have improved sales force morale and loyalty in their duties.
  • To reduce labour turn-over and brain-drain.
  1. To prepare the best environment of motivating sales force
  2. To direct sales force constructively towards their responsibilities.



The study will help the company to know the problem in which the manufacturing companies are fairing if they embark on make product development. They study will let the manufacturing know what will be the rate of turnover as a result of new product development through the reaction of the customers.


1.5       SCOPE OF THE STUDY  

The study will look at the effect of motivation on sales force performance in an organization as being carried out by the researcher and the organization at large (Nigeria Bottling Company Plc).

Also, it will look at the general overview of motivational on sales force performance as applicable to the Nigeria Bottling Company Plc Products. The term used in this project are defined with the historical background of the organization (Nigeria Bottling plc.)that give a comprehensive outlook in this write up (project) ways of improving motivational on sales force performance in the organizations.



During the course of study there are many problems encountered among which are:

  1. Many organization, if not all, try to have business secrecy. They do not like to divulge the secret behind the success of their organization to their competition. Nigeria Bottling Company plc is not exemption they refused to supply their annual report, sales report and other related data until glaring evidence was tendered, then the management agreed with me to carry on the research work.
  2. Also, scarcity of textbook, journal and periodicals containing information that relates to the effect of motivational on sales force performance and information an organization.
  3. Time was another limitation, the school academic calendar gave little time for the conduct of the research.
  4. Financial constraints, the research also faced a lot of financial problems and the execution of most of the research plan depend very significantly on finance.
  5. Non cooperation of the respondents also serves as limitation of the study most of the respondents do not bothered to response to the questionnaire or question asked from them, they believed that every information about their data are not to be divulge to anybody.
  6. During the course of study, accreditation in the school contributed to the limitation of the study, the accreditation did not gives room for proper research concerning the study.



The following hypothesis can be tested.

  1. There is no significant relationship between customer’s loyalty and effective and immediate attention to customer needs.
  2. There is no significant difference between customer’s complaint and company’s policy formation.




Nigerian Bottling Company was set up in Nigerian in 1933. Since then, there has been a lot of growth and development recorded by this organization Coca-cola is known to be the world leading soft drink sold in more than one hundred and fifty (150) countries all over the world. In Nigeria, more than five million bottles of coca-cola products are sold every day, a figure which is still growing with the continuing expansion of the existing twelve plants in the various parts of the country. The products bottled by Nigerian Bottling Company are Coke, Fanta, Spirit, Fanta Lemon, Fanta Tonic, Krest, Fanta Ginger etc.

It is interesting to note that the success of Coca-cola has brought unprecedented development of a number of industries, all contributing to the growth of Nigerian economy. For instance, Delta Glass Company in Ugheli, Delta State supplies the millions bottles required to kept a large bottling company in operation.

The crown product factories both in Ijebu-Ode and Kano manufactures and supply metal crown to seal the bottles. The Benin plastic company also supplies the plastic crates for carrying the bottles. The Benin plastic company also supplies the plastic crates for carrying the bottles. The Nigerian Bottling company is also known to be the largest manufacturer of carbon dioxide (Co2) in the country used o carbonates soft drink.

Quality is the secret of the success recoded by this company; best ingredient are used for



The research project on “Management of Profitability and Liquidity in Commercial Banks” which U.B.A Bank Plc is the case study show how Commercial bank in Nigeria establishes, maintains and manages the optimum balance between profitability and liquidity. The chapter one , attempt will be make to introduce the topic , background of the study, research question, Purpose of the study, scope of the study, constraints of the study and definition of terms. Chapter two base on the literature review while chapter three deals with the research methodology, introduction, sources of data analysis and data collection techniques while chapter four deal with data presentation and historical background. Chapter which is the last chapter of the research work deals with summary of the finding, conclusion and the recommendations to increase performance of UBA Bank Plc based on the outcome of the analysis of data and information relating. 



Title page                                                                                                                    i

Certification                                                                                                                ii

Dedication                                                                                                                  iii

Acknowledgement                                                                                                      iv

Abstract                                                                                                                      v

Table of Contents                                                                                                       vi – vii



1.1       Background of the Study                                                                               1 – 2

1.2       Statement of the Problem                                                                               3

1.3       Research Question                                                                                          3

1.4       Statement of Hypothesis                                                                                4

1.5       Purpose of the Study                                                                                      4

1.6       Scope of the Study                                                                                         4 – 5

1.7       The Constraint of the Study                                                                           5

1.8       Significance of the Problem                                                                            5

1.9       Definition of the Study                                                                                  5



2.1       Introduction                                                                                                   6

2.1       Relevance of liquidity and profitability to Nigerian banks                            6 – 7

2.2       The concept of liquidity                                                                                  7 – 8

2.3       Liquidity Component                                                                                     8

2.4       Element of liquidity                                                                                        8 – 9

2.5       The management of liquidity in commercial banks                                        9 – 11

2.6       Liquidity measurement in commercial bank                                                   11– 12

2.7       Guidelines for the development of liquidity management                             13 – 15

2.8       The rule of regulatory authorities in banking system in Nigeria                     15



3.1       Introduction                                                                                                    16

3.2       Research Design                                                                                             16

3.3       Area of the Study                                                                                           16

3.4       Population of the Study                                                                                  16

3.5       Sampling Procedure                                                                                        17

3.6       Research Instrument                                                                                       17

3.7       Method of Data Collection Techniques                                                          17

3.8       Methods of Data Analysis                                                                              17



4.1       Introduction                                                                                                    18

4.2       Historical Background and Profile of UBA Bank of Nigeria Plc.                 18 – 20

4.3       Statement of Account                                                                                                 21 – 22

4.4       Data Analysis and Interpretation                                                                    23 – 28



5.1       Summary of Findings                                                                                                 30

5.2       Conclusion                                                                                                      29 – 30

5.3       Recommendations                                                                                          30 – 31

            References                                                                                                      32

Appendix I                                                                                                      33

Appendix II                                                                                                    34





1.1       Background of the Study

During the period of between 1990 and 1994, a sizeable number of commercial Banks failed in Nigeria, which led to the setting up of failed Bank (Record of debt) and financial malpractice tribunal by the federal Government. The tribunal activities were given legal banking through the promulgation of decree 18 of 1994 on failed bank (recovery debt) and other financial malpractice. Part of the term of references of the failure and prefer correctives and measures to those involved. Many others Banks list indicating server identify problem before key fail? Is it possible by to distinguish between strong and weak Bank on the basis of reported earning and balance sheet figures? How should risk be measured? These and other question have become increasing important as Banks face greater completion from non-traditional competitors demonstrates a willingness to withdraw operating licenses.

Practically, profitability and liquidity are effective indicators of the corporate health and performance of not only the commercial banks (Eljelly, 2004), but all profit-oriented ventures. These performance indicators are very important to the shareholders and depositors who are major publics of a bank. As the shareholders are interested in the profitability level, the depositors are concerned with liquidity position which determines a bank’s ability to respond to the withdrawal needs which are normally on demand or on a short notice as the case may be.

Liquidity management is an important aspect of monetary policy implementation, while the other integral component of monetary policy, i.e. economic management, involves promoting sustainable economic growth over the long term by keeping monetary and credit expansion in step with an economy’s no inflationary output potential, liquidity or reserve management as a shorter time horizon. In order to maintain relative macro-economic stability, reliance is placed on liquidity management to even out the swings in liquidity growth in the banking system.

An important step towards market oriented policy procedures takes place when the Central bank assumes responsibility for evening out swings in demand relative to demand on its own initiative, rather than waiting passively for individual banks to come to it. Once it begins to supply or absorb liquidity through market intervention, the discount window plays an important, but subordinate safety valve role by providing the short-run reserve needs of the banking system for purposes of meeting short term liquidity obligations.

In the financial intermediation process, a bank collects money on deposit from one group (the surplus unit) and grants it out to another group (the deficit unit). These roles involve bringing together people who have money and those who need money.

Apart from the technical aspects of the CBN’s responsibility discussed above, it is important in this section to highlight certain critical factors that are required to facilitate liquidity management in the context of autonomy. These include a stable macroeconomic environment, a sound and competitive financial system, adequate regulatory and supervisory framework, and capacity build up.

Stable Macroeconomic Environment to enhance liquidity management and ensure macroeconomic stability, there is the compelling need to insulate monetary policy from the pressure of financing the government fiscal deficit. Also, the monetary authorities should have freedom in the management of interest rate in order to sufficiently influence transactions in the intervention securities and enhance the effectiveness of instruments for liquidity management.

Uncontrolled financing of the deficit by the CBN, either through ways and means advances or the absorption of unsubscribed government debt issues, increase bank liquidity thereby constraining the effectiveness of instruments for liquidity management (Amarachukwu Ona, 2003) Under the new dispensation, sustaining monetary stability will be achieved through greater coordination between the CBN and the Federal Ministry of Finance, in order to limit government borrowing from the bank to the level stipulated by law.


1.2       Statement of the Problem

Through the financial inter-mediation role, the commercial banks reactivate the idle funds borrowed from the lenders by investing such funds in different classes of portfolios. Such business activity of the bank is not without problems since the deposits from these fund savers which have been invested by the banks for profit maximization, can be recalled or demanded when the later is not in position to meet their financial obligations. Considering the public loss of confidence as a result of bank distress which has bedeviled the financial sector in the last decade; and the intensity of competition in the banking sector due to the emergence of large number of new banks, every commercial bank should ensure that it operates on profit and at the same time meets the financial demands of its depositors by maintaining adequate liquidity.

The problem then becomes how to select or identify the optimum point or the level at which a commercial bank can maintain its assets in order to optimize these two objectives since each of the liquidity has a different effect on the level of profitability.

This problem becomes more pronounced as good numbers of commercial banks are engrossed with profit maximization and as such they tend to neglect the importance

of liquidity management. However, the profit maximization becomes a myth as the resulted liquidity can lead to both technical and legal insolvency with the consequence of low patronage, deposit flight, erosion of asset base.

This research seeks to investigate other problems such as excess liquidity and the problem of establishing the proportion of the deposits that will be demanded by the depositors at any particular time. There is also the problem of satisfying the two publics of the commercial banks simultaneously. While the accurate selection of the factors that influence the level of bank liquidity also poses some problems. All these problems are what the study intends to consider, find solutions and make recommendations where necessary.


1.3       Research Questions

The study is intended to answer the following questions amongst others relevant to the study topic.

  1. Does the amount of loans and advances granted to customers significantly determine the profitability level?
  2. Is there any significant relationship between liquidity situation in a bank and related profitability?
  3. Do commercial banks in Nigeria keep the minimum liquidity ratio required by CBN at all times?


1.4       Hypothesis of the Study  

Ho:      There is no significant relationship between liquidity and management in commercial.

Hi:       There is significant relationship between liquidity and management in commercial.     


1.5       Purpose of the Study

The objectives of the study are enumerated below:

  • This study will disclose how liquidity management will handle these uncertainties and determine their effects on profitability.
  • The study is aimed at discovering the specific factors that are useful in enhancing the profitability and liquidity position of the commercial banks.
  • The study will also examine the cost of liquidity and illiquidity on the performance of commercial banks and the extent they are using their liquidity levels as competitive instruments.
  • The study will take a critical view of the adopted liquidity measures of the commercial banks and attempt to see how it has been achieved.
  • The study is also aimed at finding the effect of changes in liquidity levels on profitability.


1.6       Scope of the Study

The scope of the study is limited to the analysis and manipulation of the information vided in the financial statement of UBA Bank Nigeria plc for a specified period of (2008-2011) in other to provide answer to some of the question asked or raise in the bank.


1.7       Limitation of the Study

Financial statement by their nature, show only the aspect of the business that can be qualified in monetary terms. But in business generally among which commercial terms. Fall, have qualitative aspect that cannot be qualified in terms of money worth but they retrenchment of some workers would have the morale of the workers and hence their and productivity directly affect the performance of the business but these affects can hardly be qualified and include in the financial statements.

1.8       Significance of the Study

The very first significance of the study by the virtues of this opportunity is to vide the basis for proper and grater understanding of the management of profitability liquidity as an aspect of assets and liability management in the administration of commercial bank.

The study does not serve as the foundation for proper and greater standing of the study discussed must also provides a good references point for future theoretical analysis of the topic and other relevant ones.


1.9       Definition of the Terms

Liquidity: Is a state of swing things of value that can easily exchange for cash.

Profitability: Is the money that you make in business or by selling things, especially after paying the cost involve.

Commercial Banks: They are monetary institution owed by private or government with the primary aims of making profit.

Tribunal: Is a type of Court with the authority to deal with a particular problem or disagreement.

Legal: Is the official order from a rule of a government that becomes the law it used by military.

Malpractice: Is a illegal behavior while in a professional job.



An organization; no matter the size or form are set up to perceive problem in order to implore society well being and further benefits the organization for these to be met, organization is structured into various component viz. department division and unit are of the important component is pricing function which from the study therefore, the study is divided into five chapters even of these chapter one statement of the problem, limitation of the study, research hypothesis and historical background of the study, definition of terms. Chapter two focus on literature review, and purpose of communication, types of communication, increase in job performance. Chapter three explained methodologies research design, sample size, validity, reliability, method a statistical analysis. Chapter four is research hypothesis and interpretation, hypothesis and testing. Chapter five which is summary, conclusion, recommendation, bibliography an appendix.


 Title                                                                                                                             i

Certification                                                                                                                ii

Dedication                                                                                                                  iii

Acknowledgement                                                                                                      iv

Abstract                                                                                                                      v

Table of contents                                                                                                        v – vi


Chapter One

1.1       Introduction                                                                                                    1

1.2       Statement of the problem                                                                               2

1.3       Significant of study                                                                                        2

1.4       Purpose of the study                                                                                       2

1.5       Research hypothesis                                                                                        2 – 3

1.6       Limitation of the study                                                                                   3

1.7       Historical background of Elephant Flour mills Limited, Ogbomosho            3 – 4

1.8       Organization chart of the study                                                                      4

1.9       Definition of terms / concepts                                                                        5


Chapter Two

2.0       Literature review                                                                                             6

2.1       Definition of communication in business                                                       6 – 7

2.2       Purpose of communication                                                                             7

2.3       Why is effective communication in an organization                                       8 – 9

2.4       Types of communication                                                                                 9

2.5       Written communication                                                                                  9

2.6       Oral communication                                                                                        9

2.7       Channels of communication                                                                           9 – 10

2.8       Causes of ineffective communication and how to

remove these obstacles in a communication process                          10–12

2.9       Method that can enhances effective communication                                                 12-13


Chapter Three

3.0       Research methodology                                                                                   14

3.1       Research design                                                                                              14-15

3.2       The study population                                                                                      15

3.3       Sample size                                                                                                     15

3.4       Sampling procedure                                                                                        15-16

3.5       Source of data collection                                                                                16

3.6       Procedure for data collection                                                                          16

3.7       The psychometric properties of the instrument                                               16

3.8       Validity                                                                                                           16-17

3.9       Reliability                                                                                                        17

3.10     Method of statistical analysis                                                                                     17


Chapter Four

4.0       Research and interpretation                                                                            18-23

4.1       Hypothesis testing                                                                                          23-25


Chapter Five

5.0       Summary, conclusion, and recommendation                                                  26

5.1       Summary                                                                                                         26

5.2       Conclusion                                                                                                      27

5.3       Recommendation                                                                                            27-28

Bibliography                                                                                                   29

Appendix                                                                                                        30


  1.0       INTRODUCTION    

The word communication according to Babatunde (1975) take its root from “communes” A LATIN WORD WHICH MEANS “COMMON” the speaker ties to share certain information experience, idea, fact, beliefs, attitude, predisposition etc with his audience.

Apply by (1987) also said communication is the means whereby people in an organization exchange information regarding subject the operation of an enterprise.

Also Cherry (1957) said, “Communication is essentially a social affairs” the very word communicate means “share” and in as much has you and I are communicating at this moment, we are one, in as much as we agreed and understand one another.

According to Macdonald (1980) he noted that communication is creating a working partnership with other, it is probably more subject to personal reaction and interpretation than most jobs in an organization, because part of office communications is good human relation.

In an efficient company, system of communication will be laid down in accordance with the structure of the organization, because part of office communication is good human relation.

In an efficient company, system of communication will be laid down in accordance with the structure of the organization. The size of the organization as well as the degree of formality will influence the systems complexity.

However, such system should not be rigid and they should allow room for improvement to be suggested and implements if necessary.



The statement of the problem is to examine communication as a tool for enhancing job performance in an organization with particular.

Moreover, the statement of the problem is to examine on Elephant Flour Mills Ogbomoso, Oyo State performance. This is why institution should make sure that student go through sound training on English Language for better performance.



The significance of the study is to highlight the impact of good communication skill in an office on the performance of job and to suggest possible solution to the problems so that their command of English Language and moral behaviour will be perfect.



The purpose of this is to show communication as a tool for enhancing job performance in an organization (Elephant Flour Mill Ogbomoso, Oyo State) its impact on proceeding and the likely problem are connected with exacting this function.



A hypothesis is a preposition or statement of fact relation to researcher put forward by a researcher to guide him his research work which may be true or false, valid or otherwise. If the majority of the research data collected support the fact that it is valid, then it is and therefore accepted. For the purpose of a meaningful and accurate study, those relevant hypotheses were developed.



Ho:      There is no significant different between communication and management process.

Hi:       There is significant different between communication and management process.

Ho:      There is no significant different between communication problem and management process.

Hi:       There is significant different between communication problem and management process.

Ho:      There is significant different between communication problem and productivity.

Hi:       There is significant different between communication problem and productivity.

Ho:      There is no significant different between effective communication and job performance in their organization.

Hi:       There is significant different between effective communication and job performance.



Limitations of this study are financial and time constraint and the unavailability of research instrument especially in the collection of data.

Transportation has also restricted the scope of the research.



Elephant flour mills, Ogbomosho was incorporated Elephant flours mills has thus, laid the foundation for the nation while popularity which it enjoy today as a result of the effective network through the country up till data between 1972 – 1975 fiscal year, the company business and trading realized about 4.5 million turnover. Also between 1978 – 1979, it jointed other companies increasing the equity participation of Nigeria in the company by selling 40 percent of it shares to Nigerians.

This is compliance with the government indigenization devices. It is also as a result of efforts on the part of the company. During 1980, the company also opened a section within the production department that would are grinding wheat for poultry feed.

This was in addition to flours product. Raw material (wheat) for this is the ability to grind both the local and imported has given the company upper hands above others.

Conclusively, this company has also enjoyed remarked growth from 1985 – 1999 in its fiscal year as its turn over improved from 10 million in 1970’s 105 million during the last fiscal years.



The structure below indicates the most important management controls in Elephant flour mill. It shows the relationship between different managers within this organization. In Nigeria one the 9th June 1972 as a Private Limited Liability Company. It produces raw materials for some small and big companies that used flour as their raw materials such as companies include bakeries biscuit factories cake and snack shop etc other product of the flour mill are Elements Semovita and Brown.

Between 1972 and 1975, the company acquired its own permanent site at Kmii Aroje, Ilorin road Ogbomosho in Oyo State and this site has used for the production and accommodation of staff i.e. staff quarters.

Another development that year was the operating of its major depot at Kano, Sokoto, Onisha, Kaduna, Ilorin, Ibadan and Lagos as distribution centers of distribution and the general public.