Credit risk is the probability of incurring losses as a result of non-payment of debt. Over the years it has emerged as the crucial and foremost risk for most financial institutions due to the rapid and dynamic advancement of financial institutions and occurrence of global financial crisis. The objective of the study was to determine the effect of credit risk management on financial performance of commercial banks in NIGERIA by applying a descriptive research design. It aimed at adding on to already existing knowledge on credit risk and to widen the level of understanding of the concept in banks. The study period was 5 years from 2011 to 2015 and secondary data for forty out of a possible forty three banks was collected. It was analyzed using a regression model and descriptive statistics. The independent variables were NPLR CAR ISR Size and LTD while dependent variable was ROE. The study revealed that non-performing loans have a negative relationship with ROE as indicated by the co-efficient while size as measured by natural logarithm of total assets has a positive relationship with ROE.CAR has a positive relationship with ROE while liquidity measured by LTD has a negative relationship with ROE. In conclusion credit risk management measured by NPLR has a significant negative relationship with financial performance measured by ROE. The study recommends banks should work on minimizing their exposure to credit risk for improved performance. Further it recommends that banks look at other factors influencing their performance other than credit risk.



The project “The Impact of Effective Marketing Research on The Introduction of a New Product” with particular case study of “Nigeria Bottling Company Pic”. It is carried out to satisfy both the need of consumers as well as the goals of the firm. This requires effective definition of some marketing factors where marketing is an important gathering of information for effective decision-making. The project reveal the purposes for carrying out marketing research which includes identifying the problem and way of solving the problems to improve decision making and to control marketing programme, characteristics of a good research, value and cost having information, scope of marketing research, type of research and impact of marketing research in marketing management. The questionnaire distributed to workers of “Nigeria Bottling Company Pic ” under study of personal interview, the data gathered were analyzed on different tasks by using percentages, the data shows that a well conducted marketing research will impact and benefit the company as well as its consumers for the effective marketing research on the introduction of a new’ product. Also, findings of marketing research on the introduction of a new product in this project or study in “Nigeria Bottling Company Pic” shows how influence effective of marketing research as impact the introduction of a new product in previous years.



Title                                                                                            i

Certification                                                                                ii

Dedication                                                                                   iii

Acknowledgement                                                                       iv

Abstract                                                                                      v

Table of contents                                                                         v – vi


1.1 Introduction 1
1.2 Background of the study 2
1.3 Statement of the problem 4
1.4 Research question and hypothesis 4
1.5 Ob jectives of the study 5
1.6 Significant of the study 5
1.7 Scope of the study 6
1.8 Limitation of the study 6
1.9 Definitions of terms 6



2.1 Literature review relating to the topic 9
2.2 Sources of marketing research 10
2.3 Importance of marketing research 11
2.4 Distinction between marketing research and marketing information system 12
2.5 Status of marketing research and information 12
2.6 Marketing research and information design process 14




  • Hypothesis testing 25


Appendix I                                                                         33

Appendix II                                                                        34

References                                                                          37

Organizational chart    38



Employee attitudes are important to management because they determine the behavior of workers in le organization. The commonly held opinion is that “a satisfied worker is a productive worker”. A satisfied workforce will create a pleasant atmosphere within the organization to perform well. Hence the impact of job satisfaction on employee performance in Guinness Nigeria Plc has become a major, plc for research studies. The specific problem addressed in this study is to examine the. Impact of job satisfaction on performance. It considered which rewards (intrinsic and extrinsic) determine job satisfaction of an employee. It also considered influence of age, sex and experience of employees on level of job satisfaction. In addition it investigated in most satisfying event of an employee in the job, h\ employees stay and leave the organization. Data were collected through a field survey using a questionnaire from staffers of the organization. The analysis data revealed that there exists positive correlation between job satisfaction and performance of employees.

Keywords: Job satisfaction employees’, Rewards, Effort, Performance




            The relevance of performance appraisal system on employees’ productivity has never been questioned. It is because without performance appraisal system in which production, industrial activities and trade can take place and prosper, profit ability would remain elusive forever. In order to achieve this, organizations, world over, always device appraisal strategy and policy frameworks that ensure adequate performance for their employees. This research work examines the causal relationship as well as the general impact of performance appraisal system on the employees’ productivity in Nigerian Breweries Plc, Lagos. Purposive sampling technique was used to select ninety (30) respondents from the selected areas as a sample for the study and data were collected through structured questionnaire with the aid of personal interview. One hypothesis was formulated and chi square statistics test was used to analyze the data. The results confirmed that employees’ performance appraisal not only enhances productivity but also increases the organization profitability apart from creating more employment as the organization expands. To this end, it is recommended that there must be committed and comprehensive policy frame work to performance appraisal for employees’ motivation and better working conditions among other things.



















CONTENTS                                                                                           PAGE

TTITLE PAGE                                                                                               I

CERTIFICATION                                                                                         II

DEDICATION                                                                                               III

ACKNOWLEDGEMENT                                                                             IV

ABSTRACT                                                                                                   V

TABLE OF CONTENT                                                                                 VI


          CHAPTER ONE                                                                               

1.0       INTRODUCTION                                                                             1

1.1       STATEMENT OF THE PROBLEM                                                 1

1.2       OBJECTIVES OF THE STUDY                                                       2

1.3       RESEARCH QUESTIONS                                                               2

1.4       STATEMENT OF HYPOTHESIS                                                    2

1.5       SIGNIFICANCE OF THE STUDY                                                  2

I.6        SCOPE OF THE STUDY                                                                  3

1.7       LIMITATIONS OF THE STUDY                                                    3



1.10     DEFINITIONS OF TERMS                                                              5


           CHAPTER TWO

2.0       REVIEW OF RELEVANT LITERATURE                                     6

2.1       INTRODUCTION                                                                             6

2.2       CONCEPTUAL FRAMEWORK                                                      6


           CHAPTER THREE

3.0       RESEARCH METHODOLOGY                                                      22

3.1       RESEARCH DESIGN                                                                      22

3.2       SOURCE OF DATA                                                                                     22

3.3       POPULATION SAMPLE                                                                             23

3.4       SAMPLE SIZE                                                                                              23

3.5       PREPARATION OF RESEARCH INSTRUMENT                                    23

3.6       STATISTICAL ANALYSIS USED                                                             24


           CHAPTER FOUR                                                                            

4.0       DATA PRESENTATION AND ANALYSIS                                              25

4.1       ANALYSIS of QUESTIONNAIRE                                                             25

4.2       HYPOTHESIS TESTING                                                                             33


          CHAPTER FIVE


AND SUGGESTION FOR FURTHER STUDIES                                      36

5.1       SUMMARY OF FINDINGS                                                                        36

5.2       CONCLUSION                                                                                             37

5.3       RECOMMENDATIONS                                                                               38

5.4       SUGGESTIONS FOR FURTHER STUDIES                                              39


BIBLIOGRAPHY                                                                                         40

APENDIX I                                                                                                   41

APENDIX II                                                                                                  42







1.1     Background of the Study

Management experts have written on the employee performance and its usefulness to business organization and performance appraisal as an important personnel management strategy is concerned with the systematic recruitment of competent working force whose human resources are effective use through the control of work environment in a manner that develop employees potentials and enable them to contribute their service to the organization of which they are integral part.

Thus, it is imperative that the performance of the employee is monitored, evaluated and controlled within the organizational objective as well as developing their performance appraisal as a process of reviewing individual performance.

It is a systematic method of obtaining, analyzing and recording information about a person that is needed for the following:

  1. For better running of the business.
  2. It helps manager to improve the job holder’s performance and plan his career.

iii.                  To assist the jobholder’s to evaluate his own performance and develop himself. The usefulness of performance appraisal includes promotion of employees, transfer, demotion training and placement of employee on the job in which they are best suited. Its study as a whole tends to link employee. Development to their performance and establishes the fact that there is correlation between the two.


1.2     Statement of the Problem

There has constantly been the issue dispute on the relationship between performance appraisal, employees’ productivity and performance objective. Some employees have seen appraisal as just a mere routine practice that has no relevance to their promotion training, placement and job. Performance appraisal usually leads to bad interpersonal relationship, which can be counter productive. Based on the above perspective, this research work intends to examine the impart of performance appraisal system on employees’ productivity in Nigerian Breweries Plc, Lagos).

1.3     Objectives of the Study

The main objective of this study is to examine the impact of performance appraisal system on employee’s productivity while the specific objectives are:

  • To determine how performance appraisal of employees affect the organization’s profitability.
  • To examine how performance rating can be tied to a merit pay system.
  • To highlight the importance of appraisal to the organization as a whole.


1.4     Research Questions

The following research questions were, however, raised and answered in the study.

  1. Does employees’ performance appraisal system have any impact on the organization’s productivity?
  2. Does employees’ performance appraisal system have effects on the organization’s profitability?
  • Does your management believe in performance appraisal system


15      Statement of Hypothesis

Ho:       There is no significance different between performance appraisal and employee      productivity.

H1:  There is significance different between performance appraisal and employee   productivity.


1.6     Significance of the Study

The significance of the study is to encourage dedicated employee whose effort are high, higher aspiration leads to higher performance appraisal also determine to what extent the organization could achieve the organization goal congruency.

The research work is also assist future researcher, students and personnel specialist to have a wide perception of stress and how to cope with such a stress.



1.7     Scope of the Study

The scope of this research is to examine the impact of performance appraisal on employee’s productivity. It would also look at the general overview of appraisal as applicable in Beer producing industry in Nigeria.

The management and employees of Nigeria breweries will be used in carry out these researches.


1.8     Limitation of the Study

Many factors have lead to the limitations of he project include a lot of transportation affairs (that is the person in charge of Board of Director).

These are the shortcomings which arise as a result of problems encountered by the researcher in the course of this work.

However, problem of finance which has become nationwide issue that tremendously affect the collection of relevant information and publishing the result of research effectively.

These problems among many other are:

  1. Some of the respondents were biased in filling the questionnaire because they expressed their fear of revealing the company’s actual policies and strategies some refuse to return the questionnaire given to them, thereby making the information received on them to be inadequate.
  2. There were financial constraints on the researcher which almost paralysis the limitation
  • There was limited journal by the researcher due to operational problem faced by the researcher.


1.9     Historical Background of Nigeria Brewery Plc

Nigeria Brewery Plc, the pioneer and largest brewer company in Nigeria was incorporated in 1946 and recorded a landmark when the first bottle of Star lager beer rolled off in Lagos brewery in 1946.

This following by Aba brewery which commissioned in 1951 Kaduna brewery in 1963 and Ibadan, the center of this research in 1982, during the second republic with star lager beer which from its humble beginning in 1982 followed by Guilder, Maltina, Legend Extra stout and Amstel Malta which is distributed to all the nooks and crannies according to the personnel.


Company Equity

Since 1982, the company share holders has been increased to 20,000 and the authorized share capital of Nigeria brewery Plc, was increased from N228, in 1994 to N451m in 1995 by the creations and distribution of ne new share for every one share is help by Nigeria, amongst whom are company employees of various categories. The company turnover increased from N7.166 in 1994 to N10.76 in 1995 and in 1995, the company paid a divided issue of one for one made the previous year impacted very leaving on the equity base of the company share  to 9.5m ordinary shares.

The impute of these development has been a corresponding growth in the prosperity of company’s shareholder’s whose fund have appreciated into value in excess of their original investment.




This research work concentrate on the introduction of the study which highlight the meaning. The effect of conflict management on productivity in business organization.

Introduction background of the study and objective of the study, purpose of the study the scope of the study significance of the study hypothesis and research questions. In chapter two deal with theoretical framework of the project in chapter three research work in chapter four, data analysis and presentation this chapter highlighting the summaries of views of the respondents. In chapter five, deals with Summary, Conclusion, Recommendation and Suggestion for further studies of the project.   





















TITLE PAGE                                                                                                 i

CERTIFICATION                                                                                         ii

DEDICATION                                                                                               iii

ACKNOWLEDGEMENT                                                                             iv

ABSTRACT                                                                                                   v

TABLE OF CONTENT                                                                                 vii





1.11     DEFINITION OF TERMS                                                                            7




2.1       INTRODUCTION                                                                                         9

2.2       THEORETICAL FRAME WORK                                                                9




3.1       INTRODUCTION                                                                                         16

3.2       RESEARCH DESIGN                                                                                  16

3.3       RESEARCH INSTRUMENTATION                                                           16

3.4       SOURCES OF DATA COLLECTION                                                        16

3.5       STUDY SAMPLE                                                                                          17

3.6       STUDY POPULATION                                                                                17

3.7       STATISTICAL TECHNIQUE USE                                                             18




4.1       INTRODUCTION                                                                                         19


4.3       TESTING OF HYPOTHESIS                                                                       24




5.1       SUMMARY                                                                                                   26

5.2       CONCLUSION                                                                                             26

5.3       RECOMMENDATIONS                                                                               27

5.4       SUGGESTION FOR FURTHER STUDIES                                                            27

REFERENCE                                                                                                             29

APPENDIX                                                                                                    31













    • Background to the study

Every successful organization considers distinctive opposing views and arguments n order to take different organizational decisions.

The decisions are conscientious on the side of the leaders and on the side of the employee the conflict is also present. The conflict in organizations is considered healthy if these is a diametrically opposed of ideas pertaining to the nature of the business  and the advantage is for the improvement but in the context of personal conflict the organization faces a great predicament that requires to be managed.

Organization is the collection of people working under one roof for the same purpose and the objective. People working beneath one command are considered as a team that has a harmony, which develops a sense of relationship in every activity that they perform.

We live in a society that is prone to conflict. At home and at work, conflict is very common and in most cases unavoidable. But to the extent, conflict also tend to produce good news as when it is handled appropriately, it provides an opportunity to learn from each other, improve work methods and build team solidarity. It is commonly understood that whenever people come into contact with others, countless disagreements may arise.

In majority of the cases, it is the way in which people used to decide to respond to those disagreements that would identify whether a conflict situation might result, or not. To most managers therefore, the issue is not whether conflict will occur, but how they will effectively respond to it.

Considering the fact that there are a number of views of conflict managers have to contend with, it is not therefore an easy task for them to identify the right strategies or styles to apply in order to successfully manage conflict situations and therefore preserve organizational environment and maintain optimal level of work performance.




1.2       Problem Statement

The conflict is an action, which occurs due to sort of dissimilarities. Sometimes different behaviors adopted by the members are subjected to the conflict. Conflicts may arise from the contradictory goals and interests and the results may deteriorate the organization.

The need for the relevant management must be projected whenever there is a hint of conflict present in the workplace. Thus, the problem statement is “what are the impacts of conflict and the conflict management that may affect the performance of the organization”?


1.3       Objectives of the study

            The objective of the study is to know the cause of conflict, which are include poor conditions of services as symbolized by in equitable salaries, wages, unconduive working environment, in commensurate fringe benefits and inadequate welfare packages for workers in addition, the objective of the study is to known how conflict should be effectively managed in the organization so as to achieve desired goal also, other objectives of study are as follows:

  • To analyze various factors responsible for conflict in an organization
  • To make recommendations of how conflict could be resolved and minimized in an organization


1.4      Significance of the study

           The significance of the study has to do with looking at conflict as how it should be effectively managed on the organization and so that organization can achieve desired goals and objectives

Also, the project is an avenue to the study the problems facing the organization with the aim of finding solution to these problems.

This will improve the efficiency and effectiveness of staff, there by increasing the profitability of the organization. These are some of the various ways tat organization can use manages the conflict.


  1. Clarification o goals and objectives
  2. Resources distribution
  3. Personnel policies and procedures
  4. Leadership and management
  5. Socio – technical approach


1.5      Scope of the study

The scope of the study is the effect of conflict management on productivity. The definition will explain thoroughly  in the next chapters various concepts were examine as it relate to conflict management specifically in an organization such as International Breweries Nigeria Plc Ilesha, Osun State.


1.6      Limitation of the study

The limitation of the study is that during the course of getting adequate and reliable information as regards this research study, I encounter some series of problems, which serves as hindrances from setting accurate information. The problems are, time constraint financial constraints, and reluctance in releasing vital documents.

  1. Time constraints; there is just only a limited time to gather information. Due to this, it was impossible for me to carryout the study as extensively as I originally anticipated for a study of the nature. The limited time prevented me from having an extensive close view of relevant documents in organization.
  2. Financial constraints; to be able to make meaningful information, I must pay the present economic situation of the country at large, I found it very difficult to get transport fare due to the high cost, that is involved. Also, some of the staff were demanding for money before giving out any information and this make me to do away with some channels which I found unnecessary. It was also difficult to get enough funds for the project due to the change in cost of materials needed like typing sheets, typing cost and cost of binding
  3. Reluctance in releasing vital documents’ This problem as also affect the project work because all effort to secure able and sufficient information regarding these were not appreciated by the doing so, they are trying to leak the secret of the company to outsiders and which may later have an adverse effect on e company. As a result of this, the management refused to supply all the information which can aid the completion of this research work.


1.7            Research Hypothesis  

Hypothesis 1

HO: There is no perfect impact on conflict that arises out of divergent interest in `                       business organization

H1: There is perfect impact on conflict that arises out of divergent interest in business                organization.

Hypothesis II

Ho: There is no significant relationship between conflict and industrial relation in business organization

H1: There is significant relationship between conflict and industrial relation in business organization            


1.8       Research Questions

In order to deal with the conflict and gauge the performance of the organization in case of conflict occurrences, following research questions are tend to formulized to seek an in depth knowledge about the research topic.

In relation to the following research questions, they have been discussed in detail in the next section of the literature review.

  1. What are exactly the root causes/sources and reasons for the existence of the conflict within the organization in the context of prior empirical studies?
  2. What are the prominent impacts that conflict imposes at the time of its occurrence?
  • How conflict management plays a significant role towards the effective organizational performance and how it is usually and effectively employed by the organization when it comes to handle the uprising conflict?
  1. How critically is the performance of the organization affected by the occurrence of the conflict?
  2. What kinds of conflict handling styles are generally adopted by the individuals and members of management teams in order to combat with the conflicting situations within the organization?


1.9     Historical Background of the Study Area

International Brewery Plc was incorporated as a private limited liability company on December 26th 1971 and commenced production on the 18th December 1978, when the first bottle of trophy larger beer rolled off its bottling plant. The company was officially declared open on April 7th 1975 under the chairmanship of the Royal Highness Oba Peter Agunlejika II, Owa Obokun of Ilesha Land. The guest of honor was Colonel Paul C. Tarfa, the administrator of old Oyo state.

The foundation of the factor complex was laid in 1977 but work did not start in earnest until the later part of the year and it was completed early in December 1987, simultaneously with construction of the building, the necessary machines and equipment were being installed by the technical partner- Hease Branard Gambit of Hamburg.

The products of the company which are distributed throughout Nigeria have become renowned for their high quality standards. These products include trophy larger beer, Mayor larger beer and beta-malt, a malt drink.

At commencement of production, the installed company was 20,000 hector liter (32,000,00. bottles) per annum of larger beer with the band name- TROPHY. Due to increase demand, the company expanded its factory space and installed more machine. Thus by 9th December 1982, the maximum capacity has risen to 500,000 hectolitres. The company has since out with two or more product, Mayor larger beer and Beta malt, a non alcoholic malt drink and both are produced largely from locally available raw materials.

As a deliberate market policy, the international Brewery Plc, concentrated its marketing policy and efforts on seven states of the federation namely: Lagos, Ogun, Oyo, Ondo, Osun, Kwara And Ekiti States of the federation. These depots are being headed by branch sales manager reporting to Assistant General Manager (AGM) marketing at Headquarters. In the direction, the companies as a corporate body consistently discharge its responsibilities to the society through sponsorship of various events ranging from sport education to social activities in the various institutions within its environment.

The company has a full fledged laboratory, the research and quality control, where all input are listed, processed, monitored and controlled and finished product thoroughly scrutinized to ensure conformity with the standard.

The primary objective of the company personnel policy is to create and maintain level morals which involve the full contribution of everyone employed in the maximum operational efficiency of the company.

The company started full operation in 1978 with 260 employees but now the staff strength has increased to over 2000 employees.

Finally, the company maintains very high level of engineering and technical power that ensures the efficient performance of the machines.

Specifically, the engineers and technicians ensure:

  1. Maintenance of servicing of all the machines
  2. Fabrication of required spare parts whenever necessary with the right sources.


In May 1994, the international Breweries Plc Ilesa sold share to the public thereby becoming Public Limited Company Plc, Ilesa.


          The Organizational Structures

The organization structure of international Breweries Plc, explain in detail, how the affairs of the company is being managed. The Directors that will control each functional unit is appointed and each function unit head will be reporting to the managing director. The Head of functional units like commercial, marketing, finance, Research and Development, Technical and Personnel.



This research is on the impact of pricing techniques on consumers buying Behaviour. It lends itself ideally to integrating price affect into the extant body of behavioral pricing research. Specifically, price effect is a two-dimensional construct that encompasses positive and negative emotional responses. Both dimensions of price affect are found to mediate the effect of sufficiently salient price information on consumer behavior. Consistent with the notion of cognitive appraisal, both normatively relevant and irrelevant price information exerts its causal influence on price affect through changes in price cognitions. Similarly, price affect mediates the effect of price cognitions on consumer behavior, which is in line with the idea of coping. Finally, price affect achieves incremental validity over and above price cognitions, suggesting that price affect is a standalone, previously overlooked predictor of consumer behavior. Overall, price information that provides consumers with a pleasant affective experience is positively related to company profits. Theoretical and practical implications are discussed.


















-•Title Page                                                                                            i

Certification                                                                                       ii

Dedication                                                                                         iii

Acknowledgement                                                                              iv

Abstract                                                                                             v

Table of Content                                                                                vi


  • Introduction 1
  • Background of the Study 2
  • Statement of the Study 2
  • Research Questions 3
  • Objective of the Study 3
  • Statement of Hypothesis 3
  • Significance of the Study 4
  • Scope of the Study 4
  • Limitations of the Study 4
  • Historical Background of the Case Study Cadbury Nigeria

Plc. Chart                                                                                 5

1.10     Definitions of Terms                                                                          7


  • Literature Review 8
  • Introduction 8

2.2     Theoretical Frame-Work                                                            8



  • Research Methodology 21
  • Introduction 21
  • Research Design 21
  • The Study Population 21
  • Sampling Method and Sampling Size 21
  • Research Instrument                                                                    21
  • Sources of Data Collection 22
  • Study Sample 23
  • Statistic Techniques 23


  • Data Analysis and Presentation 24
  • Testing of Hypothesis 31
  • Decision Rule 32



  • Summary, Conclusion, Recommendations and

Suggestions for Further Studies.                                                                33

  • Summary 33
  • Conclusion 34
  • Recommendations 34

5.4      Suggestions for Further Studies                                                          35

Appendix                                                                                           36

Bibliography                                                                                                39



  • Background of the study

Immense competition is now the most influential attributes of business world. Organizations, which are well developed and managed, are able to sustain the pressure of the competition. Human resource is the capital for the organization. Banks are showing this trend. Human resource management is a vast field. It performs various functions (Recruitment, Selection, Compensation, HRP etc.).

The challenge is to hire a motivated, satisfied and more committed employee. Organizations see employees as an important investment and they need to be managed well through strong and affective motivation. Financial institutions are more inclined towards coaching the employees to make them acquaintance with the problem solving ability. This helps enhance the employee commitment with the banks. Satisfaction and organizational commitment are both largely researched topics. Job satisfaction and commitment of employees towards organization are the imperative concepts that directly affect the profitability and competitiveness of the organization in the market. Job satisfaction concepts have gained popularity for organizations as well as researchers.

According to, term job satisfaction was first defined as it is a blend of emotional, psychological, physical, substantial, ecological and environmental situations and conditions that makes a person to state that he/she is contented, satisfied and fulfilled with his job”. Job satisfaction is the consequence of interaction among individual employee’s standards, principles and his / her sensitivity and insight towards job and work atmosphere and surroundings. Organizational commitment is the issue which is gaining an importance over the years. Management and owners are very much concerned about the organizational commitment of employees. Commitment of employees towards the organization is gaining wide importance and directly affects the performance of individual employee with in the organization [8,9,10,11 & 12]. If individuals are committed towards the organization they definitely work and achieve better and even outperform their co-workers and help gain an organization a more competitive position and brings more profitability.

Banking sector institutions are considered to be more stressed sector than any other sector in Nigeria. Employees have to work long hours in the banks. There is also an inefficient use of the technology that causes an employees’ lack of commitment and satisfaction towards organization and work [4]. A number of researches have been done over the world on organization commitment, but there are very few researchers who have done researches on this concept on the employees of Pakistan especially of banking sector employees. Therefore, this study is destined to check how satisfaction impact to enhance the employees commitment towards their organization in banking sector employees of Nigeria.


1.2                   Statement of the study

Organizational commitment can be enhanced by many factors especially with the job satisfaction. Being the more stressed sector, banking sector employees’ commitment with the organization through job satisfaction in Nigeria, will be analyzed to see the direction and impact of job satisfaction on organizational commitment.


1.3                   Research Questions

  1. How Job Satisfaction impact and influence Organizational Commitment?
  2. Does job satisfaction contribute to employees’ commitment to work?
  • Do job satisfactions increase organization profitability?
  1. Does job satisfaction improve employee efficiency?


1.4       Objective of the study

The aim of any organization is to achieve specific goal set for itself and the goal can be achieve through material and human element present in the organization. In the case of business organization, the goal of the organization may be to increased productivity, maximization profit and offering their goals will be achieved, if employee’s needs are satisfied.

The objectives of the study therefore are: –

  1. To determine the factor that could motivate employees to work harder.
  2. To find out effect of cooperation among workers in their commitment to work
  • To discover the extents to which promotion can affect workers commitments
    •                  Statement of Hypothesis

Ho: –    There is no significance relationship between job satisfaction and employee                                                                                                                                                commitment to work.

H1: –    There is significance relationship between job satisfaction and employee commitment                                                        to work.

Ho: –    There is no significance different between job satisfaction and organization                                                                                                                                               profitability.

H1: –    There is significance different between job satisfaction and employee         Profitability.

Ho: –    There is no significance different between job satisfaction and         employee efficiency.

Hi:  –    There is significance different between job satisfaction and employee efficiency.


  •      Significance of the study

The study needs to examine factors that make workers especially in industry organization to be committed to their work. In order words, the study in concerned with specific land of incentive needed by workers to enhance their commitment to word.

This study will enable the researcher to know what extends the united bank of Africa has tried to satisfy some of the needs of its worker. It will also show the researcher where these of the needs are lacking or inadequate. The finding  of this research survey will help the employer or management of the united bank of Africa (UBA) and industrial of the same nature to know how o alleviate suffering and frustration, experienced by their workers.

The study will also serve as an aid guide to future researchers who have interest in studying “Needs satisfaction and employees commitment to work”


  • Scope of the Study

This project is expected to cover the workers needs in an industry most especially United Bank of Africa (UBA)

It is expected to emphasize why the employees need to be motivated so as to get them committed to work. The reason also intends to relate to self – actualization that has lead to group achievement of the organization goals.




  • Limitation of Study

In an ideal situation the staff of the company should be the respondent to obtain more accurate information. But this would be difficult because it would be highly expensive in terms of finance and time. Given these financial and time constraints, the researcher would have no choice but it rely on some chosen sampling methods while ensuring at the same time that such a sampling methods, while ensuring at the same time that such a sample is a true representation of the whole population of the study.

Another area of limitation is that the company public relation officer limiting the information gives to certain aspect while keeping some records to facts that ate confidential attitude of respondents may also limit the importation available because no tall workers chosen would respond positively to the question passed to them.


  • Historical Background of Case Study

The United Bank of Africa limited (UBA) has its attendants rooted in that of it Precursor, the British and French bank limited the Paris, Bangue National Pourle Commence at industries (established in 1932)

Messer E.G Hunger Buhler and C.H Barker arrived in Nigeria is early 1949 from Brach, Paris and lodge at the Bristol Hotel, Lagos both manmade the initial arrangement for the setting up of the British and French bank, Mr. Hunger Buhler left after the banks was established, while Mr. Barker stayed back for a few year as an officer. Another big influence on the establishment of the bank was Mr. Henlaroche. He was the need of the international division at BMCI and contributed immensely to the rapid growth of the new bank.

In May 1949, the British and French bank began operations in Nigeria at broad street, Lagos which today house a part of the king’s way store complex. The bank occupies o floor of the bread frit church. The bank officially opened to business in December 1949 with staff strength of twelve. The first general manger was a French man, Mr. J Piperand who died in 1950 while swimming at the bar beach Victoria Island Lagos. He was succeeded by Mr. G, Martin French man Mr. C.H Wilkinson a Briton.

Thereafter, Mr. Adel Iyuges a French man was seconded from BMCL paris to head the bank. Remarkably, it was under him that the bank went publicized in 1960 in accordance with the policy and intention of the French owners of the bank to sell-off some of their share to Nigerians.

On February 23, 1961 the united bank of Africa plc was incorporated to take over the assets an liabilities of the British and French bank. The official opening of the back for business under the new name was on October 31, 1961 its registered office was at 127 – 129 board street, Lagos; Mr. F. Delajugie was its first general manager of the establishment. UBA became the first among the international bank operating in Nigeria at the top to be registered under the Nigerian law. It’s paid up capital was over 4million. The founding banks were: The British and French  bank, Banca Nazioonde del worn of Italy, Monte De Pasuel sierra of Italy and Amsterdam Rotterdam bank of Holland.

By 1961, the bank has grown from its one office structure to ten branches located in Lagos, Kano, Kaduna, and Port – Harcourt.

The branches that pioneered this early development of the bank include Kano branches established in 1954, Ebute – Metta branch (may 1955), Apapa warehouse road branch (march 1956), Port – Harcourt aggrey road branches (October 1950) and Lagos east (December 1956). Other were Kaduna north branch (July 1960) Ikeja branch (November 1960) and port – Harcourt main branch (July 1960)

Mr. lajuige was succeeded as the bank’s general manager by Mr. G. Schneider under whom the bank made remarkable progress and consolidated its policy of “Exploitation”.    Mr. L. Michael took over from Mr. Schneider subsequently, Mr. H. Joannier served as the Managing Director in 1978 a Nigerian, Alhaji U.A Mutallib was appointed as executive   Vice chairman and director head of the bank in 1980. Following a government re–organization, he was appointed managing director and chief executive.

Since the incorporation in 1961 the bank has had six chairmen at the head of its board of directors. On March 29 1961, sir, John Balfour a Briton was appointed chairman and was succeeded on April 1979 by another Briton, Sir Patrick Reilly. A.

Howson Wright began a cycle Nigerians as board chairman. He resumed office on February 15 1974. Me victor A. Ndalugi became the board chairman on July 21, 1971 and was succeeded by Mr. Michaela Audu Buba, O.F.R in April 8, 1980.

With the appointment on November 1, 1984 of Chief (Mrs.) D.B.Kuforiji Olubi M.O.N, F.C.A as board Chairman. UBA made history as the first bank to have woman chairman in Nigerian banking industry. She returned her Chairmanship of the board following re–composition on July 29, 1989 after six months dissolution.


At incorporation, UBA has staff strength of approximately 650 nation wide, it’s total deposit were valued at #1.898 million it’s loan and advances amount to #8.677 Million and its total assets were worth of #11, 903 million. Twenty years later in 1981, the bank’s total deposits have shop – up to over #24 million.

That year, it has 77 braches and staffs of 55,000 with share holders find worth over #94 million, the bank has the higher share holder’s find in the banking industries.

  1961 (#,000) 1981 (#,000) 1986 (#,000)
Total deposit 1898 2,407,218 3,932,789
Loan and advances 8,677 1,161,294 1,471,419
Share holders funds 4.004 94,321 238,839
Total asset 11,903 2,518,970 4,617,644
Branches nation wide 10 77 140
Staff strength approximately 650 4,500 7,194


  • Definition of Terms

In this part of the research, here would be need to define some concepts as they apply to this study. This is for clarity and voidance of ambiguity.


Job: – This is the study of occupation in which being is paid for.


Satisfaction: – This refers to the contentment experienced when a need is satisfied.


Commitment: –



 The Corporate Social Responsibility (CSR) is a powerful tool or channel for ensuring greater benefits to the individual organization and enables a better engagement in the society. The study examines how Corporate Social Responsibility (CSR) is contributing to mass access of International Breweries Plc Ilesha in the local and global market.

The study used cross section primary data from the level of executives of the corporations. Towards the achievement of its objectives this study uses descriptive statistical tools. The findings of the study revealed that practicing of CSR is playing pivotal role to pick up the brand image and reputation of the International Breweries Plc Ilesha. Corporations to the customers in the local and global arena. This study focuses on the society that has a lot of sacrifices for the benefits of these organizations, as a result of which the organizations must share the fruits of profit to society in the form CSR.




Title page                                                                                           i

Certification                                                                                      ii

Dedication                                                                                         iii

Acknowledgement                                                                           iv

Table of contents                                                                             v

Abstract                                                                                             vi


Chapter One: Introduction

  • Background to the study 1
  • Statement of the problem 1
  • Objective of the study 2
  • Research questions 2
  • Statement of hypothesis 2
  • Significance of the study                         3
  • Scope of the study 3
  • Limitations of the study 3
  • Historical background of case study 4
  • Organizational chart of the case study 6
  • Definitions of terms 7


Chapter Two: Literature Review                                               

2.1       Introduction                                                                                      8

2.2       Theoretical frame work                                                                   10


Chapter Three: Research Methodology

3.1       Introduction                                                                                      18

3.2       Research design                                                                               18

3.3       Study population                                                                              18

3.4       Size and Sampling technique                                                         19

3.5       Sources of data collection                                                              19

3.6       Data collection instrument                                                             19

3.7       Method of data analysis                                                                  20


Chapter Four: Presentation and Analysis

4.1       Introduction                                                                                      21

4.2       Data analysis                                                                                                21

4.3       Hypothesis testing                                                                           28


Chapter Five: Summary, Conclusion and Recommendation

5.1       Summary                                                                                           30

5.2       Conclusion                                                                                        30

5.3       Recommendations                                                                           31

5.4       Suggestion for further research                                                     31

Bibliography                                                                                                 32

APPENDIX                                                                                        33




  • Background to the study

Organization that operates in a particular community is expected to repatriate such a community. In a view of this, corporate social responsibility should be one of fundamental objectives an organization of a company that wish to operate successfully in a particular environment of community must embrace.

Social responsibility is a concept that seeks to promote the overall welfare of the society by focusing the attention of business organization on societal obligations and social objectives. Social responsibility of business involves those action or behaviours that are expected from the organization by society.

A company that interestingly pays good salaries and wages to his workers, sponsors sporting activates in the operating community or environment gives scholarship to less privilege in the society adhere with every government polices, directive and guidelines and ensure that customers derive utmost utility from its product is regarded as society responsibility company.

Every organization of Business Company that operates within a society uses the resources of the society and depends in the society for it is functioning. This creates an obligation in the part of business to look after the welfare or society. So all activities of the business should be such that will not harm, rather they will protect and contribute to the interest of the society.


1.2       Statement of the Problem

The issues of social responsibility has caused problem to some organization that believes that being socially responsible is a treat to the existence of the organization. These organizations lay emphasis on the relationship between social responsibility and profitability of the organization.

That is social responsibility is a colossus waste of shareholders fund. Also , that social responsibility has nothing to do with the existence of an organization and its responsibility.


1.3       Objective of the study

  1. To ascertain the effect of being socially
  2. To examine the impact of social responsibilities on profitability of an organization
  3. To except how important cooperation social responsibility is to company’s good will.
  4. To bring into limelight the role of social responsibility on profitability of determining long run achievement of goals.
  5. To identify the impacts and effects of social responsibility.


1.4     Research Questions

In this research work, the following questions will be asked;

  1. Is there any benefits derived from being socially responsible
  2. Does the corporate social responsibility provides profitability to the organization?
  3. What are the impact and effect of corporate social responsibility?
  4. What is corporate social responsibility?


1.5     Statement of Hypothesis

To make this study a successful one, it would be better to put in place testing         of the hypothesis.

Ho:   There is no significant relationship between social responsibility and business      profitability.

Hi:    There is significant relationship between social responsibility and profitability     on business.


Ho:   There is no significant relationship between social responsibility on the      business and organization profitability.

Hi:    There is significant relationship between social responsibility on business and      organization profitability.


1.6     Significance of the study

Social responsibility on society enhance in organization is a significant at the time a properly constructed socially activities will have an immediately of impact in hast community, the generation of profitability maximum an in the longer the customer loyally to the organization is another measure to ensures that the present on an organization in any community is not misunderstood by the community members.

Thereby results in hostility and prejudice on the other hand also is the need for food employees relations it is the duty of any organization to help is staff members to perform their role with optimum efficient.

A business organization, like other legitimate set up is given freedom to exist and to operate toward some legitimate objective; the opportunity cost of is contribution of such substantial and important ways. Business is being asked to assume broader responsibilities to society than ever before to serve a wider range of human value.


1.7     Scope of the study

The scope of this study focuses and center around International Breweries Plc, been one in the business, similarly it as also in the particular focus the public affair department responsible in dealing with company host communities.

It’s very important to note that this department will be the only arm of the company that will serve to a large extent of a purpose on this research work.


1.8     Limitation of the case study

The main limitation to this work is the scarceness of relevant information to the facts that most companies were afraid of releasing their secrets to the outside world again there was the problem of finance and time. The present economic situation of the country was made price of books and stationeries to be sky-rocket as well as causing likes in transport fares

Again, many respondents feel that to answer on questionnaire is a waste of time. And do not even bother to fill and return the questionnaire which was given to them. Hence, the findings of the researcher are not general but only particularly to International Breweries Ilesa.


1.9     Historical background of the study

International Brewery Plc was incorporated as a private limited liability company on December 26th 1971 and commenced production on the 18th December 1978, when the first bottle of trophy larger beer rolled off its bottling plant. The company was officially declared open on April 7th 1975 under the chairmanship of the Royal Highness Oba Peter Agunlejika II, Owa Obokun of Ijesha land. The guest of honor was Colonel Paul C. Tarfa, the administrator of old Oyo state.

The foundation of the factor complex was laid in 1977 but word did not start in earnest until the later part of the year and it was completed early in December 1987, simultaneously with construction of building, the necessary machines and equipment were being installed by the technical partner-Hease Branard Gambit of Hamburg.

The products of the company which are distributed throughout Nigeria have become renowned for their high quality standards. These products include trophy larger beer, mayor larger beer and beta-malt, a malt drink.

At commencement of production, the installed company was 20,000 hector liters (32,000.00 bottles) per annum of larger beer with the band name- TROPHY Due to increase demand, the company expanded its factory space and installed more machines. Thus by 9th December 1982, the maximum capacity has risen to 500,000 hector liters. The company has since out with two or more product, mayor larger beer and beta malt, a non alcoholic malt drink and both are produced largely from locally available raw materials.

As a deliberate market policy, the international brewery plc, concentrated its marketing policy and efforts on seven states of the federation namely: Lagos, Ogun, Oyo, Ondo Osun, Kwara and Ekiti states of the federation. These deports are being headed by branch sales manager reporting to assistant general manager (AGM) marketing at headquarters in the direction the companies as a corporate body consistency discharge its responsibilities to the society through sponsorship of various events ranging from sport education to social activities in the various institution within its environment.

The company has a full fledged laboratory, the research and quality control, where all input are listed, processed, monitored and controlled and finished product thoroughly scrutinized to ensure conformity with the standard.

The primary objective of the company personnel policy is to create and maintain level morals which involve the full contribution of everyone employed in the maximum operational efficiency of the company.

The company started full operation in 1978 with 260 employees but now the staff strength has increased to over 2000 employees.

Finally, the company maintains very high level of engineering and technical power that ensures the efficient performance of the machines specifically the engineers and technicians ensure:

  1. Maintenance of serving of all the machines
  2. Fabrication of required spare parts whenever necessary with the right sources

In May 1994, the International Breweries Plc Ilesa sold share to the public thereby becoming Public Limited Company Plc, Ilesa


1.10    Organization Chart of International Breweries Plc, Ilesa

The organization structure of international breweries plc, explain in detail, how the affair of the company in being managed. The Directors that will control each functional unit is appointed and each function unit head will be reporting to the managing director. The head of functional unit like commercial, marketing, finance, research and development, technical and personnel.

Each department is headed by assistant General Manager, more so are sub – section engineering store full beer store empty bottle by assistant General Manager (AGM). The commercial department keeps factory warning by providing essential service such as purchasing of all required items materials storage of finish and work in progress and inventory management.



This study is to delving into the impact of effective communication on worker’s productivity in an organization. During this research, a questionnaire was designed administered, collected and analyzed, this findings help us to know that communication is a tools in promoting industrial harmony between the employee, employer and the immediate environment the organization that has not inform his already deformed. The effective decision-making in an organization is with the inclusive of communication as their part of planning process.


TITLE PAGE                                                                                                 I

CERTIFICATION                                                                                         II

DEDICATION                                                                                               III

ACKNOWLEDGEMENT                                                                             IV

ABSTRACT                                                                                                   V

TABLE OF CONTENTS                                                                               VI



1.0       INTRODUCTION                                                                                         1

1.1       THE BACKGROUND OF THE STUDY                                                     1

1.2       STATEMENT OF THE PROBLEM                                                            3

1.3       OBJECTIVES OF THE STUDY                                                                   3

1.4       RESEARCH QUESTION                                                                             3

1.5       STATEMENT OF HYPOTHESIS                                                                4

1.6       SIGNIFICANCE OF THE STUDY                                                              4

1.7       SCOPE OF THE STUDY                                                                              4

1.8       LIMITATION OF THE STUDY                                                                   5

1.9       HISTORICAL BACKGROUND OF THE STUDY                                                5

1.9       ORGANIZATIONAL CHART                                                                    6

1.10     DEFINITION OF TERMS                                                                            6



2.0       LITERATURE REVIEWS                                                                            8-17

2.1       INTRODUCTION                                                                                         8-17

2.2       THEORETICAL FRAMEWORK                                                                 8-17

2.3       CONCLUSION                                                                                             17



3.0       RESEARCH METHODOLOGY                                                                  19

3.1       INTRODUCTION                                                                                         19

3.2       RESEARCH DESIGN                                                                                  19

3.3       POPULATION SIZE                                                                                     19

3.4       SAMPLING METHOD AND SAMPLING SIZE                                       19

3.5       SOURCE OF DATA COLLECTION                                                           19

3.6       DATA COLLECTION INSTRUMENT                                                       19

3.7       METHOD OF DATA ANALYSIS                                                               22



4.0       PRESENTATION AND ANALYSIS OF DATA                                        23

4.1       DATA ANALYSIS                                                                                       23

4.2       TESTING OF HYPOTHESIS                                                                       27

4.3       DECISION RULES                                                                                       28




AND SUGGESTION FOR FURTHER STUDIES                                      29

5.1       SUMMARY                                                                                                   29

5.2       CONCLUSION                                                                                             29

5.3       RECOMMENDATIONS                                                                               30


BIBLIOGRAPHY                                                                                         32

APPENDIX                                                                                                    33










1.0                                        INTRODUCTION

1.1     Background of the Study

The role play by communication in organization is tangible as an effective tool in management of business. Every aspect of business requires a good communication network. It is regarded as the foundation upon which organization of business is built. In this case, the major executive function is to develop and maintain an effective system of communication in an organization.

Communication also serves as link between various parts of an organization. However, it is not exaggeration to say that communication is the means by which organized activities is unified fit oriented organization, the transfer of information from one individual to another is absolute essentials.

At time, it is surprising to hear such a side comment as regard company progressing day-to-day while some others are not effective and retarded growth wide due to ineffective communication, without any industrial disharmony are not far fetched but are in most cases neglected by those who form the crew in the unprofitable company. For a business organization either private or public to successfully meet up with set target the importance of effective communication should not be neglected.

Communication is both ordinary life and management, such a complex concept involving all senses, experience and feelings.

Communication is the action of people talking, listening, seeing, feelings and reacting to each other experience and their environment.

Certainly, internal stimuli like emotion interest, experiences sentiment and others contribution factors cause us to perceive actions the word in specific ways

In a business context, where people in n organization exchange information regarding the operational techniques of exchanging between employees which are know as internal communication, serve some useful purpose in a business organization, communication is often describes as the most vital tools of management.

Communication helps management in solving some problems face by management.

Communication can even be regarded as the foundation upon which organization and administration must be built.

Communication serves as tools in decision- making theory. Communication builds mutual understanding area of conflict and creating industrial harmony.


Organization            Staffing               Leading         Control








EXTERNAL                                                             ENVIRONMENT


*   Customer                          *      Suppliers                       *    Government

*   Community          *      Others


The figure above shows the purpose and function of communication in typical organization. The communication is needed to establish the following:

  1. To establish and disseminate goals of an enterprises
  2. To develop plan for their environment
  3. To select develop and appraise members of the organization
  4. To organize or mobilize human and other resources in the most effective and efficient way
  5. To load, direct, motivate and create a climate in which people want to contribute
  6. To control and appraise performance


1.2       Statement of the Problem

This study is designed to analyze the problem facing the communication in an organization and to show its usefulness as a successful tool so as to avoid industrial disharmony and to identify the impact of communication in the Union Bank of Nigeria Plc. The communication plays a vital role in achieving and foster unity in with a view to increase in productivity and efficiency of workers.


1.3       Objective of the Study

The main objective of the study is to examine critically the impact of communication in a business organization and how it affects the standard of communication, while the specific objectives are:

  1. To know how information flow quickly between the management to the employee and profitability in Union Bank Plc.
  2. To see how information flow quickly between the management to the employee and vice-versa for decision making.
  3. To mention the status as one of the Nigeria leading Bank, puts communication is the way to interacting with its environment and through communication the organization can become an open system interacting with community.


1.4       Research Questions

For the purpose of this research study the following questions were raised and answered:

  1. Can effective and efficient communication guild workers to be more productivity
  2. Did communication improve the relationship between employee and customers
  • How often is an organization communicate and interact with its immediate environment


1.5       Statement of Hypothesis

Ho: There is relationship between effective communication and increases in workers      productivity

Hi: There is relationship between effective communication and increase in worker’s       productivity.


1.6       Significance of the Study

One of the most demanding tasks in any organization has in keeping all communication routes as open as possible. They are the vein and arteries that carry the organization lay blood.

Therefore, this study will find ways of achieving efficiency in that live of banking sector through effective communication.

This research work will also assist management on how to have harmonious relationship among workers through effective communication.


1.7       Scope of the Study

This scope is limited tie the in-depth analysis of the “Impact of effective communication on worker’s productivity” as related to their rate of performance in an organization using Union Bank Plc. Osogbo Branch as a case study this study covers some strategic area which management must look into as to harmonize the organization with efficient use of communication. This finding will help mangers out there to adopt best way of communicating both policies and operational procedure.



1.8       Limitation of the Study

The researcher is able to choose only organization (Union Bank Plc. Osogbo Branch) as a case study.

Insufficient time and financial impediment are also limit to the study.

The study based on the available information within the reach of the researcher at the time of investigation.


1.9       Historical Background of the Study

Union Bank of Nigeria Plc receive banking license in 1916 and opened the first branch at No 40, Marina Lagos State.

The bank was formally known as Bank of West African and was established in the year 1886.

When the bank was unable to cope with economic constraints, it was taken over by Barkley’s Bank Dominions Colonial Overseer (BBDCO) later became Barkley’s Bank of Nigeria bin 1956 due to enterprises promotion decree 1977, the low controlling equity participation of Nigeria, while the federal government of Nigeria bought 50% of the share in Barkley’s bank.

The bank president realized the highest profit in Nigeria while the participation was reduced by 25%.

In 1989 the foreign investors left Nigeria and wrote the Barkley’s and other banks to see their shares to UBA and became wholly, since the people Nigeria had been earring 50% and 20% respectively to federal government of Nigeria.

Subsequently, the bank finally goes on publicity company (PLC) in 1992 when its shares was quoted and listed on the official list of the Nigeria stock exchange (NSE) over the years. Union Bank has grow into a group correctly made up of



Planning of course is extremely important in successful running an organization. For development of an organization. Palming must be seriously utilized. This work was carried out in Elephant Flour Mills Ogbomoso. The researcher find out how planning is carried out in this company and the problems faced by them. In order to find out these problems, various textbooks were consulted journals. Newspapers were used as means of secondary data. Questionnaires were also administered. They were multiple choice questionnaires. Findings were made and conclusions were drawn from the findings. it was known that though effective use of strategies planning, It will contribute to the growth of an organization. In view of these findings and conclusion, The researcher made some recommendations, That from strategic planning to vied its concomitant positive results the strategies decision makers should not fail to utilize the information at their disposal effectively.


















Title page                                                                                                        i

Certification                                                                                                    ii

Dedication                                                                                                      iii

Acknowledgement                                                                                          iv

Abstract                                                                                                          v

Table of content                                                                                              vi


Chapter One

1.0       Introduction                                                                                                    1

1.1       Objective of the Study                                                                                   1

1.2       Scope of the Study                                                                                         2

1.3       Purpose of the Study                                                                                      2

1.4       Limitations of the Study                                                                                 3

1.5       Research Questions                                                                                         3

1.6       Research of Hypothesis                                                                                  4

1.7       Historical Background of NDE and Organ. Chart                                         4

1.8       Definition of Terms and Concept                                                                   5


Chapter Two

2.0       Literature Review                                                                                           6

2.1       Introduction                                                                                                    6

2.2       Theoretical Frame Work                                                                                 8


Chapter Three

3.0       Research Methodology                                                                                   13

3.1       Research Design                                                                                             13

3.2       Population Size                                                                                               13

3.3       Sample Size and Sampling Techniques                                                           13

3.4       Methods Used for picking the Sample                                                           13

3.4       Source of Data Use                                                                                         13

3.5       Methods Used for Collection the Primary Data                                             14

3.7       Stationed Tool Used for Data Analysis                                                          14

3.8       Decision Criteria                                                                                             14


Chapter Four

4.0       Presentation and Analysis of Data                                                                 15

4.1       Analysis of Responses                                                                                    15

4.2       Data Analysis                                                                                                  15

4.3       Testing of Hypothesis                                                                                     18

4.4       Strategic Planning and Organizational Productivity                                      19


Chapter Five

5.0      Summary, Conclusions, Recommendations, and

Suggestions for Studies                                                                                 20

5.1       Summary                                                                                                         20

5.2       Recommendations                                                                                          20

5.3       Conclusion                                                                                                      21

Appendix I                                                                                                      22

Appendix II                                                                                                    23

Appendix III                                                                                                   25

Reference                                                                                                        27




The most important process among all the element of management is planning. its note worthy that, the world and particular the business environments as well as, the educational sector, and manager in business and administration make fully use of planning to which data is collected, organized to analyzed, interpreted and implemented to help the business magnate of today to prevent difficulty that may implicate their decision and the established organizational goal’s and objectives.

The study and application of planning into the business world has helped the three essential aspect of planning viz: 1, unlimited want, limited resources. And satisfaction of the want with the scarce resources.

The introduction an study of planning has immensely help in solving managerial problem in its decision making process.

Decision making is most vital role to be performed by manager as result if they make use of planning technique in the process.

Planning is an integral and indispensable process to give organization its objective and set out the best procedure for reaching them. It obtains and conduit resources required to reach its objectives, carrying on activities consistent with the chosen objective, monitored and measured it so that panacea will be easy on the unsatisfactory action.

The definition of organization as a group of people bond together to provide unity actor for the achievement of a predetermined objective,  is based on the proposed plan. These means, planning is a process of coordinating human effort to accomplish a common objective,  it can also be seen that planning is an independent variable, while organization is dependent variable. Any organization success or failure depends on how well it has been positively combined with the use of planning.

Lastly, the technique developed by managers to assist in meeting (statistical analysis) which enables the manager to always draw necessary conclusion where he or she is accessible to many raw organization data.



The   major   reason   of this   study    is   based   on   how   planning   helps   in   achieving organizational productivity.

Also, to critically examine the list of available planning tools in terms of achieving organizational productivity and thereby practicalzing and executing as their as importance towards achieving organizational objectives in terms of greater productivity and thereby making huge profit which it is the ultimate goal.

  1. To show the effect of planning as tools in achieving organization productivity.
  2. To testify the way and manner in which planning is being applied in elephant Flour Mills, Nigeria and how effective they are using planning to attain and increase their organization goals.
  • Do determine what consideration and organization bears in mind when designing tools in achieving its managerial decision.
  1. To find out precisely, the planning that is available and suitable to the organization in order to obtain the highest capacity of labour force.
  2. To point out and discuss the usefulness of planning techniques on corporate aim and also show the rational behind planning techniques viz a viz organizational objectives.



The scope of this is limited to the “Elephant Flour Mills, Nigeria”.

Within the company however. All categories of stall” were studied as questionnaire distribution across the entire organization ranging from the floor workers, the supervisors and the foreman that is the middle organization team and the executives.

This study cover area like why manager uses planning techniques solved problem, analyzed of importance of planning in relation to organization and how planning techniques are being developed to solve organization problem.



The first major purpose of this research on the study is to examine and expatiate fully “planning as a tool for achieving organizational productivity”

Furthermore, the study will look at the application of planning in managerial functions. It also focus on the extent at which planning play an important role in correcting the past, present and future problem of an organization through statistical tools. An attempt would also make to find out major problems facing organization in terms of manipulation of decision to be made.

Also, the potential manager in an organization will be able to anticipate, prepare for planning in advance with various aspect of planning tools for achieving its managerial objectives.

In addition, this study would contribute to the present knowledge of man in the field of planning tools and organization and it might as well serve as a take of stage for the future researcher. These researches would also take a critical look at these two variables: planning (as independent variable) and organization (as dependent variable) and how far the planning technique play an important role in making organization decision to correct problems.



The researcher project is limited to Elephant flour Mill and process is mainly based on planning as a tool for achieving organizational productivity. Other factors that restrict our capacity to this project are: shortage of fund, time constraint and inadequate of army of field workers to show us the hidden fact.

However, despite all the constraint we still manage together and get all the suitable resources that is needled for the study.



The various questions raised are conceptual from the purpose of study which research intends to fulfill. These include:

  1. Does your organization prepare written ling range plans covering at least three year? Yes [    ]      No       [      ]
  2. If Yes, what time, period does it covers? ……………………………….
  3. How long does your organization prepare a long range plan (years)? ……………
  4. Who is responsible for the range planning/strategic planning of your organization? ……………….
  5. Do your organization realized the benefits of strategic planning? Yes [ ] No   [   ]
  6. Is there any relationship between strategic planning and the productivity of your organization? Yes [   ]    No    [    ]
  7. Does your organization achieve its long run objectives or goals through effective implementation of strategic Planning? Yes   [   ]    No    [    ]




The possible hypothesis for the above research questions are:

  1. Null hypothesis: strategic planning does not have effect on organizational productivity.

Alternative hypothesis: strategic planning has positive effect on organization productivity.

  1. Null hypothesis: strategic planning does not ensure effective and efficient utilization of organizational resources.

Alternative Hypothesis: strategic planning does not ensures effective and efficient utilization of organizational resources.



Elephant flour mill is associated with the elephant Group world wide, the single largest company in the world, which is renowned for its top quality products. An elephant flour mill began simple trading operation in Nigeria in 1961 and has today grown into a leading cement manufacturing and marketing company. It is publicly quoted company, listed since 1978, on the Nigeria Stock Exchange. 43% of its equity is owned by Nigeria shareholders, while 57% is owned by elephant flour mill of Switzerland. The company’s head office and registered office is located at Ilupeju Lagos state.

Elephant flour mills is the cement and beverage industry and its objective is to certify the requirement of consumers with high quality food products, mainly by processing agricultural raw materials into product with long self life, adapted to the taste and food habits of he consumer.

Our manufacturing facilities are located at Agbara industrial estate, in Ogun state. The main production areas have been designed in line with modern manufacturing methods, which ensure efficient product of the various products, beverages and culinary product. The company, with the assistance of its technical advisers, has built and commissioned at its Agbara site, a fully integrated plant producing concentrated sorghum malt extract.

The company also produces hydrolyzed protein mix using local raw materials. Through all the activities enumerated above. Elephant flour mill aims to optimize its long term viability. With the physical and skilled human resources available to it high quality products, high standards of integrity, efficient management, and access to the technique advisers, elephant flour mill will through its success, continue to contribute to the progress, prosperity and economic development of Nigeria.

Our distribution system ensure the widest possible penetration of our  products into the Nigerian market at a pan – Nigeria price which is the same for every buyer anywhere in Nigeria. At the heat of the system is our distribution center which occupies and 8 – hectare site in Ota industries Estate Ogun State. It is one of the largest warehouses of it land Africa.



STRATEGY: Basically, the English chambers dictionary defines strategy as generalship, art of conducting a campaign and neneuvering an army. And better still “a plan for gaining advantage” Chandler (1962) defined a strategy as the determination of the basic long term goals an objectives of an enterprise and the adoption if courses of actions and allocation of resources necessary to carryout these goals” it can therefore be seen as a set of programmes designed to enable the organization achieve it goal and objectives.

PLANNING: Planning is defined as the metal process of setting objectives and determining the means of achieving the objectives. It entails deciding in advance what to do, how to do, when to do and who to do. In short, it is blue print for business actions. According to King (1987) continuous reliance in ‘good luck’ to maintain adequate performance could be suicidal, hence the need for planning.

STRATEGIES PLANNING: Strategic planning otherwise known as corporate strategic planning perspective, long term planning, can be defined as the formal process of determining long, medium an short term objectives and goals of any organization and how to achieve them.

ORGANIZATION: Organization is described as bringing together of people and material needed to carryout plans and grouping the people to help them to complete the required task.

PRODUCTIVITY: Productivity means the efficient and effective utilization of resources. It has do with how productive land, capital, labour and entrepreneur are: This productivity of resources can only be measured in terms of their (resources) outputs. This is what productivity concept is regarded as a concept of returns.



This research starts with a brief definition of social responsibility. It also further high the origin and from a biological point at view. Also the statement at problem, objective of the study, significance of the study, scope and limitation of the study, research hypotheses, research question, definition of terms, historical background of the company and organization structure where all state in chapter. It shows various theories, which can be identified with the concept at social responsibility on profitability. A general overview at social responsibility where discussed in detail. All these were got from past and recent literature on the study and also my own personal input, and the methods used in collecting and analyzing the data. It also involve the analysis of data collected and also how this data has been tested in form of a hypotheses. The summarize of the entire work, findings, conclusion and recommendations that are useful for the selected organization as a case study and the similar organizations.


Title Page                                                                                                                   i

Certification                                                                                                              ii

Dedication                                                                                                                 iii

Acknowledgement                                                                                                    iv

Abstract                                                                                                                     v

Table of content                                                                                                        vi


Chapter One

1.0      Introduction                                                                                                    1

1.1      Background of the Study                                                                               1

1.2      Statement of the problem                                                                               2

1.3      Objectives of the study                                                                                   3

1.4      Significance of the Study                                                                               3

1.5      Scope of the Study                                                                                         3

1.6      Limitations of the Study                                                                                 4

1.7      Research Questions                                                                                         4

1.8      Research Hypotheses                                                                                      4

1.9      Historical Background of the Case Study                                                      4

1.10    Definition of Terms                                                                                        7


Chapter Two

2.0      Literature Review                                                                                           8

2.1      Introduction                                                                                                    8

2.2      Theoretical Frame                                                                                           9


Chapter Three

3.0      Research Methodology                                                                                   19

3.1      Introduction                                                                                                    19

3.2      Research Design                                                                                             19

3.3      Research Instruments                                                                                      19

3.4      Sources of Data Collection                                                                             20

3.5      Study Sample                                                                                                  20

3.6      Study Population                                                                                            20

3.7      Stationed Technique                                                                                       20


Chapter Four

4.0       Data Analysis and Presentation                                                                      21

4.1       Testing of Hypotheses                                                                                                27

4.2       Decision rules                                                                                                  27


Chapter Five

5.0       Summary, Conclusion, Recommendations, and Suggestions for

Further Studies                                                                                               28

5.1       Summary                                                                                                         28

5.2       Conclusion                                                                                                      29

5.3       Recommendations                                                                                          30

5.4       Suggestions for Further Studies                                                                     30

Bibliography                                                                                                  31                    Appendix                                                                                                       32



















Business organization cannot operate in a vacum or isolation. Organization has t interact with the environment and this environment can be classified as internal environment. Therefore under external environment his work is concerned with social, cultural, believe, religion, customs, expectation and degree of intelligence is expected to have in the community and this leads to the issue of social

Social responsibility is a concept that seeks to promote the overall welfare of the society by focusing the attention at business organization on society obligation and social objective, that is to say, it is the responsibility of management to accept responsibility not directly related to maximization in the short run.

Moreover, this social responsibility or one would say is a two way process in the sense tat it does not have impact on the profitable is a good thing which social responsibility by focusing the attention of business organization on societal obligation and social objective. That is to say, it is the responsibility of management to accept responsibility and directing related to profit maximization  in the short run.

It is the belief of may executive that if the right psychological meanings are associated with their companies employees will wants to work there ands people will be favourably predisposed towards the product of an organization on the long run.


1.1     Background of the study

This study is to analysis the impact of social responsibility ion the profitability using international breweries plc, Ilesa as a case study.

Also the management will able to realized that to affair profitability the organization must be socially responsible to the environment or the community I which organization operates.

To show the impact of corporate image on the profitability of the organization.


1.2      Statement of the problem

The issue of social responsibility has caused problems to some organization that believes that being socially responsible is a threat to the existence of the organization. These organizations lay emphasis on the relationship between social responsibility and profitability of the organization. That is social responsibility is a colossus waste of share holders fund. Also, that social responsibility has nothing to do with the existence of an organization and its responsibility.


1.3     Objectives of the Study

  • To look at the effect of social responsibility on the profitability of the organization.
  • To study the various way by which the company ca be socially responsible.
  • To look at the reaction of the environment to the issue of social responsibility of a company.


1.4     Significance of the Study

The significance of this project work is well observed and perceived into the relationship that exists between the organization and its environment how these relationship that is socially responsible


1.5     Scope of the Study

This study will cover the case study particularly the various units that exist in the firm like marketing, administration, personnel, production, finance, technical, research and development . all the information collected from those departments will be used to determined the effect of social responsibility on the profitability of the company.


1.6     Limitations of the Study

The study will also cover external environment of the organization such as Ilesa and its environment as ell as part of Osun state where the influence of the company can be felt. Attempt is being made to obtain relevant information from the consumer.


1.7     Research Questions

  • Does social responsibility increase the quality of your product?
  • What extent does social responsibility assist in improving the level of your company’s growth?
  • How can an organization survive without being socially responsible?



1.8     Research Hypotheses

Hypothesis one

Ho: That social responsibility does  not affect the profitability of an organization.

Hi: That social responsibility affect the profitability of an organization.


Hypothesis Two

Ho: That corporate image of an organization does not affect the organizational profitability

Hi: That corporate image of an organization does not affect the organization profitability.


1.9     Historical Background of the Case Study Long. Chart.