THE IMPACT OF SOCIAL RESPONSIBILITY ON BUSINESS PROFITABILITY (A CASE STUDY OF NIGERIA BOTTLING COMPANY, APAPA, LAGOS)

 ABSTRACT

 This project planned to cover the impact of social responsibility on business profitability. The sole aim is to carry out a research work on the impact of social responsibility on organization. The organization will be able to realize the impact which social responsibility play within its internal and external environment. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem. A trade off always exists between economic development. Social responsibility means sustaining the equilibrium between the two. It pertains not only to business organizations but also to everyone whose any action impacts the environment. For the purpose of this research, questionnaires were employed in line with personal interview to obtain information from the respondents. Eighty five questionnaires were sent out and seventy were retuned and analyzed.

Key words: Social responsibility, Organizational, Internal environment, External

environment, Economy, Ecosystem.

      
CHAPTER ONE

 

1.0     INTRODUCTION

A business organization is set up primarily to produce goods and services to the entire community with view to know the environment in which the goods and services are produce and the existence of social responsibility on business profitability.

It has been asserted that people want social and economic justification from the existence of a business enterprises these justification result consumption of the consumers and the maximization in organization profit. Human resources are used in the production of goods and services there should be consideration of conduction from the organization and management if they want to realize full potential in there work.

The performances of this employees will determine the effectiveness of the product in the society they exit in order to make sure that people are employees to contribute their maximum usefulness to the productively objective certain things need to be done to ensure profitability on business.

Among the various that generated so much heat record times is the question of social reasonability. It also include what should be the social obligation of such firm in order to maximize profit, this issues has become much more important since at clear to general public that firms must rendered or contribute quota to the community in order to safe guard the image and goods will of the firm.

1.1     PURPOSE OF THE STUDY

The main purposes of the study are as follows:

  • What are the impacts and effect of social responsibility
  • Is there any benefits divided from beings socially responsible
  • To make recommendation and suggestion on how to improve on the performance of the organization

1.2     SIGNIFICANCE OF THE STUDY

Social responsibility on society enhance in organization is a significant at the time a properly constructed socially activities will have an immediately of impact in host community, the generation of profitability maximum an in the longer the customer loyally to the organization is another measure to ensures that the present of an organization in any community is not misunderstood by

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