THE EFFECT OF DISTRIBUTION CHANNELS ON SALE VOLUME OF A MANUFACTURING INDUSTRY (A CASE STUDY OF NESTLE NIGERIA FOOD NIGERIA PLC)

 ABSTRACT

The research project centered on the effect of distribution channel on sale volume of manufacturing industry. The company to be sited as a case study is Nestle Food Nigeria Plc Lagos. The project contains the statement of the study, scope and limitation of the research study, literature review and theoretical orientation. The research methodology used is questionnaire and personal interview. During the course of this findings it was also discovered that a good distribution channel system have impact on sales of beverages products and that the distribution channel is very effective which enable the product of the company to be available everywhere. This research work will also encourage the company to be diligent in chosen appropriate channels and ensure that beverage get to the final consumer within a short period at moderate cost.

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