PRODUCT PACKAGING AS A TOOLS FOR BOOSTING SALES VOLUME IN MANUFACTURING INDUSTRIES (A CASE STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT

 This project takes artificial look at the methods, procedures used in carrying out the product packaging as tools for promotional programme. To be precise, the project takes Unilever Nigeria Plc Lagos as a case study. The study deals with the introduction of the research work where emphasis was placed on general introduction of the enquiry relevance was however reviewed on concept and classification of product packaging and various promotional techniques. Also, this project focuses on the methodology employed in the research work, it contains research design of questionnaire were thoroughly analyzed and the findings were properly presented and three working hypothesis earlier formulated were tested. Concluded with major research findings, summary for futures researchers.

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