MOTIVATION OF SALES FORCE AS AN INEVITABLE TOOL FOR THE GROWTH OF BUSINESS ORGANIZATION (A CASE STUDY OF GLOBAL SOAP AND DETERGENT INDUSTRY LIMITED, ILORIN KWARA STATE)

ABSTRACT

 The main aim of this study is to let the management and sales department of every organization be aware of sales force significant to the organization. Also, this study looks into the problems facing sales force in the organization and suggesting lasting solutions to the problems so as not to cause shortcomings to the master strategy of the organization and operational strategy of marketing department .As a result of this, researcher portrays motivation as one of the best valuable element for solving most of these problems which equally led to the survival of the business organization in the competitor environment. In this research work, the following techniques are examined one by one for the conduct of the research design, population of the study, questionnaire administering, data analysis and sample and sampling technique. Going by the analysis of findings in the research work, relevant questions on the research topic were included in the questionnaire administered to the staff of the case study i.e. Global Soap and Detergent Ltd. Ilorin. It shows that motivation of sales force has its side effects on the firm, but its contribution is of greater advantages as regards the company performance. In conclusion, the growth of business organization depends on how well its employees are encouraged to perform their duties in order to increase output. The rate at which sales force are motivation would be a greater extent of justify the profitability of the firm particularly the case study of this research work. (Global Soap and Detergent Ltd. Ilorin).

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