BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF A BUSINESS ORGANIZATION (A CASE STUDY OF CADBURY NIGERIA PLC, LAGOS STATE)

ABSTRACT

This project is aimed to study on the impact of branding on the sales volume of a manufacturing organization. A case study of Cadbury Nigeria plc the first chapter deals with introduction aspect of the study, background of the study statement of the problem, objective of the study, scope and limitation, research hypothesis, research ovation, significant of the study, the definition of the term and historical background of Cadbury, the chapter two deals with literature review, introduction objective method used to measure effectiveness and advantage of branding. Chapter four deals with data collecting and analysis. Chapter five deals with summary, conclusion, recommendation and suggestion for further studies and bibliography.

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