PROBLEM AND PROSPECT OF MEDIA MANAGEMENT IN NIGERIA [A CASE STUDY OF OSUN STATE BROADCASTING CORPORATION, OSBC, OSOGBO]

 ABSTRACT

This research work is based on the importance of indigenous language in broadcast media. This project therefore clamoured for the development of indigenous language in the electronic media. Moreover this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher have also succeeded in analyzing critically the concept of indigenous language, indigenous communication, types of indigenous communication, history of indigenous communication, theories and mode of indigenous communication and many more. Through all these subject matters, it is hope that improvement would meet indigenous language in Broadcast media.

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